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Ad Optimization Insights by Tercept
Tips & Best Practices for Ad Revenue Optimization using Google Ad Manager / Ad Exchange
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How useful are Data Transfer Reports from Google Ad Manager?
After optimizing our Publisher’s inventory for CTR and Viewability from many variables that are available in Google Ad Manager’s…
Vinay B Rao
Nov 25, 2020
Is your current viewability the best you can achieve?
Is your current viewability the best you can achieve?
Viewability has fast become one of the most important metrics for advertisers and over the years, there have been several studies showing…
Vinay B Rao
Sep 23, 2020
Do you understand what advertisers expect when running their ad campaigns?
Do you understand what advertisers expect when running their ad campaigns?
As publishers grow skeptical of their programmatic revenue (increased privacy regulation, crumbling of third party cookies, mis-alignment…
Vinay B Rao
Apr 13, 2020
Have you analysed pricing-rule performance by size for multi-size ad units?
Have you analysed pricing-rule performance by size for multi-size ad units?
In one of our previous blogs: Experiment 1: Cost of running Google Multi-size AdUnits — Pricing Rules Become Redundant, we spoke about how…
Vinay B Rao
Dec 20, 2018
Are you measuring your Google Adx performance right? Ad Request CPM Vs Ad CPM.
Are you measuring your Google Adx performance right? Ad Request CPM Vs Ad CPM.
Simply put, Ad Request CPM is the revenue earned per thousand ad requests. Before going to details of ad request CPM, it is important to…
Vinay B Rao
Dec 5, 2018
What is AB Testing Vs Pre-Post testing? Pros & Cons?
What is AB Testing Vs Pre-Post testing? Pros & Cons?
As a publisher, what if you could set different floor prices in parallel (Google AdX Floor Prices) for the same inventory at the same time…
Vinay B Rao
Dec 5, 2018
Everything you need to know about Second Price Auctions & the opportunities it throws up for…
Everything you need to know about Second Price Auctions & the opportunities it throws up for…
What is a Second Price Auction?
Vinay B Rao
Jul 10, 2018
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