Learning how to ad
Published in

Learning how to ad

The importance of values & expectations on day one of a startup

Our thoughts on values and expectations at Ad Reform

In my experience working in a few early stage startups I’ve learned that it’s incredibly easy to get distracted both individually and as a company. Every day is chaos to some extent, and the pressure/stress/speed can be overwhelming at times. Staying focused on the mission, goals, tasks, and values can be super difficult. Making a point to set transparent values and expectations is incredibly important to the success of the company. Living them out is even more important. Think of the successful companies you admire most. Chances are they got this right early on.

When Kyle and I started Ad Reform this year, one of the first priorities was to spend a half-day discussing why we were doing this, who we were doing this for, and what our values were. This would define what we built, who we built it for, how we built it, who we hired to build it, and hopefully the day-to-day culture of the company. Our first value is building trust through transparency, so I figured I’d start now by sharing :)

Build trust through transparency

  • Communicate more or less? More!
  • We’re all in this together

Practice empathy and humility

  • Less ego, more we go (Kyle is a rapper on the side, so…)
  • Give without expectations

Work with grit

  • Do things with passion, perseverance, and drive

Ask why

  • Don’t rely on conventional wisdom just because it’s conventional
  • Assumptions are unknowns masquerading as knowns

Explore, create, and have fun

  • Make space to tinker and experiment
  • Try weird, new things

Empower people

  • Build for autonomy

Default to action

  • When in doubt, act

Do more with less

  • If you work with Grit, you can do this :)

Focus on the experience — of customers, partners, and colleagues

  • Don’t build a bigger menu, build better menu items
  • “Everything should be made as simple as possible, but not simpler.” — Einstein

Embrace diversity of people, personalities, and ideas

I have to say, I learned a lot of these values through working with Kyle in the past. He embodies all of them, and anyone who knows him would agree. As an entrepreneur, surrounding yourself with better/smarter people makes all the difference.




Ad Reform is your intelligent ad operations assistant. Built with grit in Atlanta, Georgia.

Recommended from Medium

How to uncover a client’s biggest problem like a consultant

Jordan Morrow and Worth Anne Herrell of Oilogic: Why We Need More Women Founders & Here Is What We…

My nightmare of a fundraising story

How to Start a Successful Company in Silicon Valley?

Prati Kaufman of Prati Kaufman Coaching: How To Take Your Company From Good To Great

Is Constant Reinvention the Key to Successful Entrepreneurship?

Jamila Bannister: Why We Need More Women Founders & Here Is What We Are Doing To Make That Happen

Jasmine Carter of Balacia: Why We Need More Women Founders & Here Is What We Are Doing To Make…

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Landon Bennett

Landon Bennett

Husband to @TonniBennett. Goldendoodle dad. Co-Founder, Ad Reform & Userfeed. Wofford Alum. Stay hungry, stay foolish.

More from Medium

How To Create Beauty-full Customer Experiences: A CX Guide For Beauty Businesses

Tools to Consider in Your Cold Email Setup

Deekshith Deva — Secrets The Lead Generation Expert Doesn’t Want You To Know

Ecommerce Case: How to Recognize the Market Decline and Stop Draining the Budget on Contextual…