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Ad screenshots/tearsheets: Five client requests you should push back on, and how to do it
Ad screenshots/tearsheets: Five client requests you should push back on, and how to do it
Most advertisers or agencies (let’s call them clients) require screenshots, tearsheets, or previews of digital ads for a given campaign as…
Landon Bennett
Apr 24
🎉 New: Ad landing page QA (private beta)
🎉 New: Ad landing page QA (private beta)
As we’ve begun releasing ad UX and QA features we’ve received feedback that ad ops teams need an easy way to test landing pages. After all…
Landon Bennett
Mar 19
Ads.txt validation results for the top 5k sites by traffic
Ads.txt validation results for the top 5k sites by traffic
Using Quantcast’s data, we analyzed the ads.txt validation results (via Ads.txt Pro) for the top 5k sites by traffic. We’ll spare you…
Landon Bennett
Feb 23
Ads.txt Pro updates: Monitoring, notifying multiple users and Slack channels 🔔
Ads.txt Pro updates: Monitoring, notifying multiple users and Slack channels 🔔
What’s new with Ads.txt Pro?
Landon Bennett
Feb 15
Ad ops leadership roles: findings across 50+ job postings 🧐
Ad ops leadership roles: findings across 50+ job postings 🧐
We analyzed 50+ VP, director, and manager job postings in an effort to get a better understanding of what top media/ad tech employers are…
Landon Bennett
Feb 13
Best practices to ensure error-free ads.txt
Best practices to ensure error-free ads.txt
4 steps to make sure ads.txt errors don’t slip through the cracks when making changes to your files
Landon Bennett
Jan 23
Time for an audit: ad tech GDPR compliance
Time for an audit: ad tech GDPR compliance
What things should you be evaluating with your vendors?
Landon Bennett
Jan 16
✨Introducing ad user experience metrics✨
✨Introducing ad user experience metrics✨
Digital ads are notorious for delivering poor user experiences. Whether it’s slow load times, heavy creatives, too many requests…
Landon Bennett
Jan 12
Ad tech’s biggest question marks going into 2018
Ad tech’s biggest question marks going into 2018
As expected, the ad tech industry continued to experience monumental changes in 2017. A year ago, ad blocking seemed like the biggest…
Landon Bennett
Jan 3
✨Introducing Ads.txt Validator Pro✨
✨Introducing Ads.txt Validator Pro✨
Ask and you shall receive: Validation API + Slack Integration
Landon Bennett
Dec 7, 2017
Tips for avoiding common ads.txt problems
Tips for avoiding common ads.txt problems
Our platform has tested thousands of ads.txt files. Here are some of the common issues we’ve seen.
Landon Bennett
Nov 6, 2017
✨Introducing ads.txt validator✨
✨Introducing ads.txt validator✨
Why we build it, how it works, and what it validates. Check it out, it’s free 🙌
Landon Bennett
Oct 21, 2017
An intro to ads.txt
An intro to ads.txt
If we focus on anything with this blog, it’s that the ad tech ecosystem is incredibly complex, and this complexity has caused lots of…
Landon Bennett
Oct 16, 2017
Tips on leading high performing ad operations teams
Tips on leading high performing ad operations teams
We’ve discussed this topic with multiple ad ops leaders and wanted to share the consensus
Landon Bennett
Oct 3, 2017
How to test ad creatives in DoubleClick
How to test ad creatives in DoubleClick
A checklist for ad ops pros
Landon Bennett
Sep 29, 2017
How to test a campaign in DoubleClick for Publishers (DFP)
How to test a campaign in DoubleClick for Publishers (DFP)
A checklist for ad ops pros
Landon Bennett
Sep 26, 2017
Bootstrapping Ad Reform part 2: Engineering edition
Bootstrapping Ad Reform part 2: Engineering edition
Products and services we use to build, manage, and monitor our technology platform
Kyle Conarro
Sep 1, 2017
The complex journey of digital ads
The complex journey of digital ads
Digital advertising 101: How an ad loads on a page and why programmatic might not be as efficient as advertised
Landon Bennett
Aug 15, 2017
Bootstrapping Ad Reform
Bootstrapping Ad Reform
We’ve certainly made plenty of mistakes, but in the first 6 months of our SaaS company we’ve only spent $10k. Listed are some of the tools…
Landon Bennett
Jul 26, 2017
Apple and Google look to put users first
Apple and Google look to put users first
New technology from these titans will fundamentally change ad tech
Ad Reform
Jun 9, 2017
The story on ad sizes
The story on ad sizes
Popular vs. Effective Ads
Ad Reform
May 26, 2017
YouTube problems: learning how video ads work in a programmatic world
YouTube problems: learning how video ads work in a programmatic world
How video ads work: Pros and Cons
Ad Reform
Apr 7, 2017
Internet privacy: the war against Google & Facebook
Internet privacy: the war against Google & Facebook
(Guest Post): A lawyers perspective on the new Internet privacy laws and why it’s a war on the Duopoly
Drew Sheridan
Apr 4, 2017
The ad industry is a roller coaster
The ad industry is a roller coaster
If any topic rivals the drama of U.S. politics, it’s advertising/media. I think it’s time for a Mad Men reboot.
Landon Bennett
Mar 31, 2017
Troubleshooting ad issues 101
Troubleshooting ad issues 101
Plus, free tools to use!
Ad Reform
Mar 27, 2017
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