Joni Joyner Joins Adbank Team as VP of Product

We are thrilled to officially welcome Joni Joyner to the Adbank team as Vice President of Product.

Joni was introduced to Adbank 6 months ago and, after acting as an advisor, her excitement for the business lead her to accept a full-time offer as VP of Product and is in charge of all aspects of the Adbank core product vision.

She will work closely with the tech and operations teams to provide vision and direction for Adbank’s core offerings to ensure product/market fit.

A Seasoned Adtech Expert

With 15 years of adtech experience, Joni is Adbank’s resident expert with an impressive career that includes leading adtech shop Adgear’s Toronto office which later was acquired by Samsung.

Joni was an in-residence consultant at Telus, one of Canada’s largest telecom companies, and has managed various adtech product development initiatives at several different tech and media companies such as AOL, Amobee, and Adknowledge.

Joni’s career has spanned three continents with senior adtech roles in Canada, Australia and the UK. Her insatiable quest for innovation has lead her to study the Business of Blockchain course with Oxford University and drew her into the world of blockchain-based projects which focus on use cases within the advertising industry.

Joni lives in Toronto’s trendy Liberty Village with her french bulldog and pug Angus and Mavis. When she’s not revolutionizing the digital advertising industry, you might find Joni playing the french horn in a local band. Joni hails from Perth, Scotland but now calls Canada home where she’s an active member of Women in Tech World (WinTech) as Director of Partnerships.

Joni is a passionate member of both the tech and advertising communities, and is proud to be leading IAB Canada’s creation of a Blockchain council with Adbank among its founding members.