Our Summer Wrap-Up!
From speaking at the UN’s Blockchain for Impact Global Summit and Cannes Lions, to releasing our report on Fraud in OTT, it’s been an exciting summer for the AdLedger team!
In Cannes, our Executive Director, Christiana Cacciapuoti, moderated a panel that discussed the importance of consumer data privacy and the media industry’s responsibility to take a leading role in creating it.
We released an all-encompassing resource deciphering exactly how fraud occurs in OTT, how it is bought and sold, and the new opportunities it presents for advertisers.
In addition, we partnered with MadHive to commission respected independent research firm, Industry Index, to survey 300 brand, publisher, and agency executives with the goal of understanding existing technical standards and solutions, and how this infrastructure should look in the future.
We look forward to a productive fall season!
