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Advertising Rhetoric and Privacy
An Overview
OBA: Analyses
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OBA, the Stalker Effect and the Power Shift in Online Advertising
OBA, the Stalker Effect and the Power Shift in Online Advertising
As the practitioners of online behavioral advertising (OBA) become better at data mining the identities and browsing habits of end-users of…
Roshan Dutta
Jun 5, 2016
A War on Ads (and AdBlockers)
A War on Ads (and AdBlockers)
The advent of ad-blocking tools — particular Adblock and Adblock Plus, have given users the ability to limit the advertising revenues that…
Roshan Dutta
Jun 5, 2016
What is Online Behavioral Advertising (OBA)?
What is Online Behavioral Advertising (OBA)?
OBA refers to a phenomenon wherein “online advertisers track users as they traverse the Internet, constructing profiles of individuals to…
Roshan Dutta
Jun 5, 2016
Annotated Bibliography
Advertising Rhetoric in Digital Media: A Survey (Annotated Bibliography)
Advertising Rhetoric in Digital Media: A Survey (Annotated Bibliography)
Goldfarb, Avi, and Catherine Tucker. “Online Display Advertising: Targeting and Obtrusiveness.” Marketing Science 30.3 (2011): 389–404…
Roshan Dutta
Jun 5, 2016
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