Stories are fundamental in branding. A story can differentiate what would otherwise be an unremarkable brand by anchoring its…
I know of a CEO who believes branding is a low priority for her company, a private equity firm…
Rebranding isn’t always about a new name or logo. More often, it is about finding better fit between…
Stephen, my friend’s 13 year old son, can’t be bothered with learning mathematics or history. What consumes his…
Every day, I work with a cultural anthropologist. For branding, this is a highly relevant discipline to have at hand, because…
Our capacity to learn is fairly unbounded at any age if there is an intrinsic…