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The Instagram Effect
The Instagram Effect
On October 6, 2010, Instagram officially launched. By the end of the year, more than one million people had created accounts — a number…
Brian Gardner
Feb 2, 2021
How to Grow Your Real Estate Business
How to Grow Your Real Estate Business
As we have entered the new year, it’s time to set goals and embrace digital marketing so you can optimize your workflow and increase…
Brian Gardner
Jan 29, 2021
The Art of Digital Discoverability
The Art of Digital Discoverability
In 2002, my wife Shelly and I bought a townhome shortly before we got married. It was a great starter home and exactly what we needed back…
Brian Gardner
Jan 15, 2021
It’s Time to Invest in Your Business
It’s Time to Invest in Your Business
I believe an old Chinese proverb says it best: “The best time to plant a tree was 20 years ago. The second best time is now.”
Brian Gardner
Jan 12, 2021
How to Be a Content Producer
How to Be a Content Producer
In the early 1700s, Benjamin Franklin issued the Poor Richard’s Almanack — a mixture of seasonal weather forecasts, practical household…
Brian Gardner
Dec 28, 2020
The Home Stretch
The Home Stretch
As we enter the final days of 2020, we have the opportunity for a fresh start — not only will this offer a glimmer of hope, but for some…
Brian Gardner
Dec 23, 2020
Make 2021 Your Best Year Ever
Make 2021 Your Best Year Ever
Let’s face it: 2020 has been a miserable year.
Brian Gardner
Dec 20, 2020
Are You a Community Influencer?
Are You a Community Influencer?
According to Wikipedia, social media influencers establish themselves as opinion-leaders with their followers. They have persuasive…
Brian Gardner
Dec 16, 2020
The Ultimate Real Estate Team
The Ultimate Real Estate Team
On March 22, 2019, Netflix aired the first episode of Selling Sunset, a reality television series that showcases the drama at The…
Brian Gardner
Dec 14, 2020
For Sale by Agent
For Sale by Agent
According to the National Association of Realtors, FSBOs (For Sale by Owners) accounted for 11% of home sales in 2018.
Brian Gardner
Dec 2, 2020
The Next Million Dollar Listing
The Next Million Dollar Listing
Years ago, the idea of selling a million-dollar home was a real estate agent’s dream. Having an active 7-figure listing meant you were at…
Brian Gardner
Nov 19, 2020
Become the Local Expert
Become the Local Expert
When it comes to real estate, there is no better way to attract buyers and sellers than to demonstrate in-depth knowledge of, in some…
Brian Gardner
Nov 15, 2020
Crafting a Digital Presence
Crafting a Digital Presence
People ask why I created Agent Engine, and the answer is simple: I love design, and, in my opinion, the real estate industry desperately…
Brian Gardner
Nov 9, 2020
Why Email Marketing is So Important
Why Email Marketing is So Important
Every other Saturday morning, I send out my personal newsletter, which typically includes storytelling, personal experiences, and things I…
Brian Gardner
Oct 25, 2020
The Rise of Social Media
The Rise of Social Media
Social media has been around for nearly twenty years, but only recently have folks seen the advantages outside personal use. Real estate…
Brian Gardner
Oct 22, 2020
Are Real Estate Websites Worth It?
Are Real Estate Websites Worth It?
Imagine this scenario:
Brian Gardner
Oct 21, 2020
Building a Personal Enterprise
Building a Personal Enterprise
When we set out to build Agent Engine, we conducted several interviews with agents. We wanted to dig deep and understand precisely where…
Brian Gardner
Oct 19, 2020
The Future of Real Estate
The Future of Real Estate
There’s an adage in sales and digital marketing that goes something like this: Content is king. While this is still true in many…
Brian Gardner
Oct 19, 2020
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