Agile Marketing
Successful marketing is about iteration. Experimentation. As marketers, it’s our responsibility to build a process-driven foundation for constantly adapting and improving our ideas in order for them to consistently produce the results our organizations require. Agile Marketing.
Agile Marketing & The Theory Of Capabilities
Agile Marketing & The Theory Of Capabilities
Harvard Business School professor Clayton Christiansen goes into great detail about the theory of Capabilities in his book How Will You…
Does Management Work?
Does Management Work?
No. Not if management only means power suits and celebrity leadership acting out an epic battle to accumulate cash into one big pile.
Structural Minds vs. Exploratory Minds
Structural Minds vs. Exploratory Minds
The mantra of agile business practice.
How To Deliver Great Feedback
How To Deliver Great Feedback
Delivering feedback is a finely tuned skill. The problem is it’s a skill that is rarely finely tuned.
Agile Marketing: Mom & Dad Are Fighting Again = Growing Up Fast
Agile Marketing: Mom & Dad Are Fighting Again = Growing Up Fast
Kevin and I originally called Growing Up Fast “Mom and Dad are fighting again” and that working title prompted a lot of discussion amongst…