14 Semrush Alternatives - Best SEO Tools

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𝐀𝐈 𝐦𝐨𝐧𝐤𝐬.𝐢𝐨

13 min readJun 8, 2023

Are you looking for an easy-to-use resource that will enable you to increase the web presence of your company and discover marketing insights? Strong SEO tools that function well in Keyword Research, Content Marketing, Competitive Research, PPC, SMM, PR, Campaign Management, and Marketing Insights can be used to do this. You’ve probably heard of SEMrush, a piece of software that makes it easier to manage social media, SEO, and pay-per-click advertising. What if we told you there are numerous SEO tools like SEMrush, some even better than SEMrush, that might help your company forge a clear path forward? This article covers 15 Semrush alternatives to help your website grow!

What is Semrush?

Semrush is an online marketing platform that gives organizations access to a wide range of features and data to assist them in better their digital marketing strategy and enhancing their online presence. It provides an extensive selection of tools for SEO (Search Engine Optimization), PPC (Pay Per Click) advertising, content marketing, social media management, competitive research, and more.

Additionally, users have access to SEMrush’s performance analysis, keyword research, search ranking tracking, backlink analysis, and website health auditing tools. Besides, it offers insights into the approaches used by rivals, such as their use of organic and sponsored search, top-performing keywords, and advertising campaigns.

Semrush Features

Users can uncover similar keywords, examine search traffic and trends, and find profitable keywords through keyword research to improve the content of their websites for higher search engine ranks.
Analyzing competitors’ strategy, traffic sources, backlinks, and best-performing content is made easier with SEMrush’s support. This knowledge can be applied to sharpen marketing strategies and obtain an advantage over competitors.
The tool has a component for website auditing that looks for problems with crawling, broken links, and other elements influencing the health of the site. It offers suggestions for increasing on-page components and overall website speed.
SEMrush gives users the ability to examine the ad campaigns of their rivals, including the ad copy, keywords, and landing pages. This knowledge might be helpful for maximizing ad spend and developing powerful PPC campaigns.
The platform offers tools to plan posts, manage social media accounts, track engagement, and evaluate the success of social media campaigns across numerous platforms.

15 Semrush Alternatives to Use

1. Moz

The top SEO tool on the market, Moz Pro, has assisted numerous companies in optimizing their websites and online presence. With the help of the software’s many excellent SEO features, you can easily execute efficient keyword research, link analysis, and page optimization.

A comprehensive range of capabilities, including analytics and reporting, link building and domain analysis, SEO Audit, domain content optimization, etc., are offered by the platform. Additionally, the program offers 500 million ideas that demonstrate search volumes for particular keywords with greater accuracy, up to 94%.

Pricing

Moz is providing a free trial that lasts 30 days. Small businesses will find the tool’s pricing and programs to be quite beneficial.

Regular: $99 a month. The pricing plan includes 300 rankings for keywords.
Medium: $179 monthly. 1500 keyword rankings are included in the medium plan.
Huge: $299 per month. The large plan includes 3000 keyword ranks and more than 12000 overall search results.
High-end plans cost $599 per month. In this price plan, 4,500 keyword ranks are available.

2 . Ahref

Ahrefs is a well-known and complete SEO toolset that offers a variety of functions to assist organizations in enhancing their search engine optimization initiatives. It provides data, insights, and tools for competitor analysis, keyword research, ranking tracking, and backlink monitoring. Users can find suitable keywords, research their search volume, keyword difficulty, and possible traffic opportunities using Ahrefs’ Keyword Explorer. To assist organizations in content optimization and keyword targeting, it offers insights into keyword trends, search volumes by nation, and click-through rates.

Pricing

You can handle up to 10 projects with their most well-liked plan, which costs $179 monthly. With their yearly subscription, you can receive two free months!
Light: $99 per month. 750 keywords are ranked.
Regular: $199 per month. With the standard plan, 2000 keywords are ranked.
Superior: $399 per month. Five thousand keywords are ranked.
Business: $999 per month. It ranks 10,000 keywords.

3. Spyfu

Spyfu has dynamic and extensive competitor insights and offers data comparable to those of Semrush. Spyfu is used to track more than 80 million domains and 5 billion results for no other reason. The tool’s user-friendly interface enables you to get a detailed breakdown of the traffic sources, Google ad expenditure, backlinks, and top ranking keywords of your competitors. The platform demonstrates that it is the ideal SEMrush substitute comparison, assisting you in learning all the dynamics of your rival.

Additionally, choosing a premium subscription will provide you limitless page searches. It is one of its best features because even if you choose SEMrush’s premium listing, you are not granted this opportunity.

Pricing

Spyfu provides annual subscriptions. Additionally, they intend to create unique reports on a monthly basis.

Basic: $39 per month or $33 annually. It has 5K recorded keywords per week.
Professional: $79 per month, or $58 per year. It offers access to 15 K tracked keywords per week.
Team: $299/month, $199/month (annually). It provides 40K tracked keywords per week.

4. SE Ranking

One of the top SEMrush alternatives, SE Ranking functions as all-in-one SEO software. Compared to the other platforms on this list, the platform is very new, yet it is completely trustworthy. This software, which has over 3 lac users, consists of a number of tools.

This cloud-based software’s in-depth keyword research features, which provide you access to more than 2 billion keyword alternatives, make it stand out from the competition. Additionally, this tool easily facilitates desktop installations and automatic software upgrades.

One may assess their backlinks using this software’s 15+ variables, including the state of each link’s inclusion in the Google index, its social popularity, Majestic Trust Flow, and Moz Domain Authority. With the help of the Keyword Grouper Tool, SE Ranking also enables you to create a comprehensive plan for your website.

Pricing

The price of this platform is quite reasonable.

$31.20 per month is necessary. Overall, it ranks for 450K keywords.
Con: $71.20 each month. It has a total of 1800K keyword rankings.
$151.20 per month for business. 4500K total keyword rankings are included in the business plan.

5. SimilarWeb

A great business intelligence platform like SimilarWeb can help you discover and analyze insights into what you could be doing to improve the authority, reach, and engagement of your website as well as ramp up your digital marketing plan in the proper direction. Data about website traffic sources, such as search engines, referring websites, social media networks, paid advertising, and more, are provided by SimilarWeb.

Further, businesses can use this data to assess the performance of their marketing channels and allocate resources sensibly. To assist businesses in understanding the landscape of organic and paid search, the platform offers keyword data on search traffic and ranking positions. Users may research competitive keywords, determine which keywords are trending, and adjust their content and advertising strategy accordingly.

Pricing

The starting plan is available at $167/month. You can contact the team for pricing and get youur custom quote.

6. Serpstat

When choosing this software, one of the most economical SEMrush alternative comparisons may be made. It has a lot of capabilities that are helpful for businesses because they can easily undertake competitor analysis, position tracking, keyword research, advertising research, backlink research, and site audit.

The effective SEO tool has made it simple to watch domain position changes, find PPC advertising, find international data, and evaluate keyword trends with ease.

Serpstat’s ability to help you locate any 301, 303, or other redirect problems your site may be experiencing is one of its strongest features. By aiding picture optimization, correcting compression issues, and browsing caching, it is also utilized to increase the speed of your website.

Pricing

There are four options. Access to some cutting-edge features, like competition analysis and reports, is provided by this tool package for free.

It costs 69 USD. It ranks 15K for several keywords.
Standard: US$149. It provides a keyword ranking of 60K.
Advance: 299 dollars. It offers 1250 K rankings for keywords.
Business: 499 dollars. Users have access to 2500K keyword rankings with it.

7. Raven Tools

The platform’s capabilities, such as link building, competitor analysis, keyword ranking tracking, backlink recovery, brand monitoring, and structure, make it worthwhile even though it is a premium SEMrush replacement tool like the other SEO tools on his list.

This Raven tool’s ability to help remove all harmful links that can harm your website’s ranking in search results is one of its strongest features. Additionally, it alerts you whenever someone adds a new link to your website or deletes an existing one.

The excellent SEO tool uses substantial data from other tools, including Google Adwords, Moz, and Majestic, to help you track the success of your site and provide search console data.

Pricing

Small Business: $39.00/month. It contains 1500 monitored keywords.
Beginning: $79 per month. It has a 15,000 keyword tracking capacity.
$139 per month for Grow. Up to 20,000 keywords may be tracked with it.
$249 per month for Thrive. It contains 25,000 tracked keywords.
$399 a month for leads. You can follow the 30,000 keyword list.

8. Searchmetrics

You get excellent search, content, research cloud, and website experiences from Searchmetrics. Additionally, it has a wide range of SEO techniques that aid in competitor analysis, tracking social links and backlinks, tracking advertising and PPC data, content creation tools, tracking website rank, and reporting for vertical industries.

The users have access to historical search data for 30 countries, 130 domains, and a 5-year span. Additionally, its local SEO tool enables you to keep track of SEO trends in 14 other countries.

Additionally, Searchmetrics offers you wise recommendations to enhance a direct comparison of PPC and organic activity. This premium SEMrush alternative tool, which has a wide range of features and functions as an all-in-one tool, may be chosen for free by requesting a demo.

Pricing

By paying $69 each month, you can use all of its features. You can rank for 10,000 keywords.

9. Ubersuggest

You can trust Ubersuggest and can take advantage of its 7-day free trial. It is the perfect SEO tool for newcomers who are investigating SERP analysis in an effort to understand its ramifications.

Ubersuggest improves your website’s search engine exposure by bringing in more visitors and customizing your SEO approach so that you rank higher than your rivals. The effective tool aids in your analysis of the website material that best engages audiences. Along with backlink research, it also reveals the social media sites’ preferred range, on which it bases its rigorous SEO analyses.

Pricing

A seven-day free trial is offered by the platform. Ubersuggest subscriptions start at $12 per person per month.
Person: 12 USD per month. 100 keywords are provided each project.
Expert: $20 per month. Each project receives 150 keywords.
Agency/Enterprise: $40 per month. 200 keywords are available per project.

10. Rank Ranger

A full-spectrum SEO, marketing, and analytics web application called Rank Ranger provides a number of tools to make sure that its users can compete with other companies on all fronts. With the large range of tools they offer, they appear to succeed in their goal of giving you the tool you can always rely on for your SEO needs. Along with their powerful tools, Rank Ranger also has a long list of reputable clients, such as British Airways, Pizza Hut, Lexmark, Sony, and Dell.

Finding target keywords and assessing current keyword success are two things that Rank Ranger’s keyword research and keyword finder excel at.

Further, Rank Ranger provides related terms with their search volume, average CPC, and PPC competitiveness with a straightforward keyword search. More keywords can be added with ease in order to compare their data. Additionally, you can use it in conjunction with keyword research tools that interact with Google Analytics to track keyword trends and the traffic those phrases drive to your website.

Pricing

With a free trial offered, Rank Ranger has a beginning monthly cost of $79.00. There is no free version of Rank Ranger. The initial cost includes deployment, instruction, and support. Web-based, Cloud-based, and SaaS platform deployment options are available. Support is only available online during business hours, and training is only offered live online and through documentation. There are four different feature-rich packages available: Lite, Standard, Pro, and Premium.

At $79/month, Lite
Regular at $149 per month
Pro and Premium call for an exchange with Sales.

11. Surfer Seo

A cloud-based on-page optimization tool called Surfer SEO enables you to assess and contrast your own pages with those that are already ranking on the SERPs.

This tool gives you a data-driven analysis of exactly what’s lacking from your page, site, content plan, and more — instead of making educated guesses about what Google loves to rank. The content editor in Surfer SEO is its finest achievement and may do wonders for your on-page optimization.

By only altering your content and not constructing any backlinks, it is actually possible to move your page from suffering in the 15th to 17th position of a SERP to ranking in the top three.

Pricing

Lite plan is available at $29/month with $8 per each additional content editor credit
Essential plan is available at $89/month with $5 per each additional content editor credit.
Advanced plan is available at $179/month with $3 per each additional content editor credit
Max plan is available at $299/moth with $3 per each additional content editor credit.

12. Conductor

The top platform for organic marketing and SEO in the globe is called Conductor. The enterprise SEO & content marketing tool from Conductor is made to assist brands in making sure their website is technically optimized to rank on search engines, enhancing current pages, and producing fresh material that boosts organic web traffic. Cross-functional teams are able to implement their SEO plan with the aid of Conductor, which assists marketers in comprehending customer needs and search behavior.

13. Brightedge

BrightEdge platform combines SEO and business metrics into one-click reports, provides actionable recommendations on the best opportunities to gain share of organic search traffic, enabling SEO managers and experts to focus their efforts for maximum impact.

It is a web-based content marketing tool with AI and machine learning capabilities that enables medium-sized to large enterprises to explore hot subjects, keywords, and more while monitoring page-speed performance. Events and seasonality are used to refine the search. Additionally, it helps in monitoring the performance of page speed and content ranking across different digital platforms.

Pricing

Not displayed publicly. Although you can contact their team to know about the different plans offered.

14. Screamingfrog

Screaming Frog is a potent website crawler and audit tool that has become a must-have in the toolkits of many SEO specialists. The tool was created by a digital marketing company in the UK to assist users in analyzing and optimizing their websites for search engines like Google.

Screaming Frog primarily functions by crawling a website’s pages, examining their content, structure, and metadata, and giving users comprehensive information on the site’s performance.

The tool is especially helpful for performing website audits, which are crucial for figuring out which parts of a site need to be improved from an SEO perspective. By using Screaming Frog to scan a website, users may rapidly spot duplicate material, missing meta tags, broken links, and broken images that can all be rectified.

Pricing

The free plan offers users with log event limit of 1000 lines and project limit is 1.
The paid plan is available at $139 with log event limit of unlimited lines and project limit is also unlimited.

Conclusion

There are several Semrush alternatives as the market has growing competition. We have sorted the 15 Semrush alternatives for you based on our research. The Semrush alternatives are excellent tools and most of them provide great features at an affordable price.

Disclaimer — This blog contains product affiliate links. We may receive a commission if you make a purchase after clicking on one of these links.

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14 Semrush Alternatives - Best SEO Tools

What is Semrush?

Semrush Features

15 Semrush Alternatives to Use

1. Moz

Pricing

2 . Ahref

Pricing

3. Spyfu

Pricing

4. SE Ranking

Pricing

5. SimilarWeb

Pricing

6. Serpstat

Pricing

7. Raven Tools

Pricing

8. Searchmetrics

Pricing

9. Ubersuggest

Pricing

10. Rank Ranger

Pricing

11. Surfer Seo

Pricing

12. Conductor

13. Brightedge

Pricing

14. Screamingfrog

Pricing

Conclusion

Written by Harshita Katiyar