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Product led Growth
Marketing x Productβ€Šβ€”β€ŠWhy we need it for Product-led Growth

Marketing x Productβ€Šβ€”β€ŠWhy we need it for Product-led Growth

μ œν’ˆ 주도적인 μ„±μž₯을 (Product-led Growth) κ°•μ‘°ν•˜λŠ” 흐름 μ†μ—μ„œ Marketing 의 역할은 λ¬΄μ—‡μΌκΉŒμš”? Marketing x Product κ°„μ˜ ν˜‘μ—…μ€ ν•„μš”ν• κΉŒμš”? Customer Journey 의 ꡬ쑰 μ†μ—μ„œ ν•΄λ‹΅μ„Β μ°Ύμ•„λ΄…λ‹ˆλ‹€.
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Alexander Yoon
ν”„λ‘œλ•νŠΈ λ§€λ‹ˆμ €λ₯Ό μœ„ν•œ 데이터 뢄석가 ν˜‘μ—… κ°€μ΄λ“œβ€Šβ€”β€ŠBecome Best Workplace Buddies!

ν”„λ‘œλ•νŠΈ λ§€λ‹ˆμ €λ₯Ό μœ„ν•œ 데이터 뢄석가 ν˜‘μ—… κ°€μ΄λ“œβ€Šβ€”β€ŠBecome Best Workplace Buddies!

Data Analyst λ₯Ό closest partner λ‘œΒ λ§Œλ“œμ„Έμš”
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Alexander Yoon
Activation Workshop 1νŽΈβ€Šβ€”β€ŠActivation ν•΅μ‹¬κ°œλ… (feat. Reforge)

Activation Workshop 1νŽΈβ€Šβ€”β€ŠActivation ν•΅μ‹¬κ°œλ… (feat.Β Reforge)

AARRR ν•΄μ μ§€ν‘œμ—μ„œ 자주 λ“€μ–΄λ³Έ Activation! Activation 이 μ™œ μ€‘μš”ν•œμ§€λŠ” μ•Œκ² λŠ”λ°, Activation 이 μ •ν™•νžˆ λ¬΄μ—‡μΌκΉŒμš”? LINER Activation μ›Œν¬μƒ΅μ—μ„œ 닀룬 λ‚΄μš© 일뢀λ₯ΌΒ κ³΅μœ ν•΄λ΄…λ‹ˆλ‹€.
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Alexander Yoon
Everything
Reviewing 2022β€Šβ€”β€Š#BlogWriting #ProductGrowth #Resting

Reviewing 2022β€Šβ€”β€Š#BlogWriting #ProductGrowth #Resting

Originally published at https://www.linkedin.com on January 1st, 2023.Some of the key topics of 2022 that were meaningful toΒ me.
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Alexander Yoon
첫 ν”„λ‘œλ•νŠΈ μ˜€λ„ˆ κ²½ν—˜ λ ˆμŠ¨λŸ°β€Šβ€”β€ŠSetting a Standard for Product Building Pace

첫 ν”„λ‘œλ•νŠΈ μ˜€λ„ˆ κ²½ν—˜ λ ˆμŠ¨λŸ°β€Šβ€”β€ŠSetting a Standard for Product BuildingΒ Pace

높은 ν€„λ¦¬ν‹°μ˜ 가섀을 λ„μΆœν•˜λŠ” 데이터 뢄석을 μ–Έμ œλ‚˜ 자유자재둜 ν•  수 μžˆλŠ” PO κ°€ λœλ‹€λŠ” 것은 λΉ λ₯Έ μ œν’ˆλΉŒλ”© 속도λ₯Ό μΆ”κ΅¬ν•˜λŠ” ν™˜κ²½μ—μ„œ μ–Όλ§ˆλ‚˜ 큰 κ°€μΉ˜κ°€ μžˆμ„μ§€ μ•Œκ²ŒΒ λ˜μ—ˆμŠ΅λ‹ˆλ‹€.
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Alexander Yoon
Data Analyst 둜 취업을 κ³ λ―Όν•˜κ³  μžˆλŠ” ν•™μƒλ“€μ—κ²Œ κΌ­ ν•΄μ£Όκ³  싢은 이야기

Data Analyst 둜 취업을 κ³ λ―Όν•˜κ³  μžˆλŠ” ν•™μƒλ“€μ—κ²Œ κΌ­ ν•΄μ£Όκ³  싢은 이야기

μ·¨μ—…μ€€λΉ„λ₯Ό ν•˜λ©΄μ„œ μ‹œκ°„μ„ μ•„λΌλŠ”λ°μ— 도움이 λ λ§Œν•œ νŒλ“€ 그리고 데이터 뢄석가 직ꡰ에 λŒ€ν•΄μ„œ 미리 μ•Œλ €λ“œλ¦΄ 수 μžˆλŠ” expectation 듀을 곡유 λ“œλ¦¬λ €Β ν•©λ‹ˆλ‹€.
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Alexander Yoon
Product Manager GuideΒ : How to work with Data Analystsβ€Šβ€”β€ŠBecome Best Workplace Buddies!

Product Manager GuideΒ : How to work with Data Analystsβ€Šβ€”β€ŠBecomeΒ Bes...

When PMs and DAs work together, product teams start moving in a data-driven direction and makers find more motivation in theirΒ work!
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Alexander Yoon
μ§€ν‘œμ„ μ • μžλ¦¬μ—μ„œ ν•΄μ•Όν•˜λŠ” 5가지 μ§ˆλ¬Έλ“€β€Šβ€”β€ŠData Analyst 의 μ»¨μ„€νŒ…

μ§€ν‘œμ„ μ • μžλ¦¬μ—μ„œ ν•΄μ•Όν•˜λŠ” 5가지 μ§ˆλ¬Έλ“€β€Šβ€”β€ŠData Analyst μ˜Β μ»¨μ„€νŒ…

μ§€ν‘œμ„ μ • λ―ΈνŒ…μ˜ 결과물인 KPI λŠ” μ œν’ˆμ˜ 생쑴여뢀에 직접적인 영ν–₯을 쀄 μ •λ„λ‘œ μ€‘μš”ν•©λ‹ˆλ‹€. 잘λͺ»λœ KPI 선정은 쒋은 μ œν’ˆμ„ λ‘€λ°± λŒ€μƒμœΌλ‘œ λΆ„λ₯˜μ‹œν‚¬ μˆ˜λ„ 있고 λ°˜λŒ€λ‘œ λ‚˜μœ μ œν’ˆμ„ λ‘€λͺ¨λΈ λŒ€μƒμœΌλ‘œ λΆ„λ₯˜μ‹œν‚¬ μˆ˜λ„Β μžˆμŠ΅λ‹ˆλ‹€.
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Alexander Yoon
데이터 뢄석가 ν•˜λ‹€κ°€ ν”„λ‘œλ•νŠΈ μ˜€λ„ˆ ν•˜λ‹ˆκΉ μ–΄λ–€κ°€μš”?

데이터 뢄석가 ν•˜λ‹€κ°€ ν”„λ‘œλ•νŠΈ μ˜€λ„ˆ ν•˜λ‹ˆκΉΒ μ–΄λ–€κ°€μš”?

데이터 뢄석가 λΆ„λ“€ μ€‘μ—μ„œ λ‹€μŒ 컀리어 μŠ€ν…μœΌλ‘œ ν”„λ‘œλ•νŠΈ μ˜€λ„ˆλ₯Ό μ˜΅μ…˜ 쀑 ν•˜λ‚˜λ‘œ κ³ λ €ν•˜κ³  계신 λΆ„λ“€κ»˜ 도움이 되기λ₯ΌΒ λ°”λžλ‹ˆλ‹€.
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Alexander Yoon
Product Metrics that Signal MAU Impact

Product Metrics that Signal MAUΒ Impact

A good product feature does not mean that it is an impacting feature.
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Alexander Yoon
AU μž„νŒ©νŠΈλ₯Ό λ§ν•΄μ£ΌλŠ” ν”„λ‘œλ•νŠΈ λ©”νŠΈλ¦­

AU μž„νŒ©νŠΈλ₯Ό λ§ν•΄μ£ΌλŠ” ν”„λ‘œλ•νŠΈΒ λ©”νŠΈλ¦­

쒋은 κΈ°λŠ₯κ³Ό μž„νŒ©νŠΈ μžˆλŠ” κΈ°λŠ₯은 항상 일λ§₯μƒν†΅ν•˜μ§€ μ•ŠμŠ΅λ‹ˆλ‹€. LINER μ—μ„œ μ œν’ˆκ°œμ„ κ³Ό MAU μž„νŒ©νŠΈλ₯Ό ν•¨κ»˜ λ‚΄κΈ° μœ„ν•΄μ„œ μ‚¬μš©ν•˜λŠ” ν”„λ ˆμž„μ›Œν¬λ₯ΌΒ κ³΅μœ ν•©λ‹ˆλ‹€.
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Alexander Yoon
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