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Advertising is a joke

Advertising is a joke

If you like a joke, you pass it onto someone else. In advertising we call this going viral.
Go to the profile of Adam McGowan
Adam McGowan
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Does anyone actually know what advertising is anymore?

Does anyone actually know what advertising is anymore?

I work in Advertising but it seems nobody knows what it is anymore. Here is my very strong, very one-sided view.
Go to the profile of Adam McGowan
Adam McGowan
Using your head is dead.

Using your head is dead.

Love. Love is hard to measure, wouldn’t you say? You have a ‘feeling’ and it makes you happy. This feeling is very hard to describe. It’s…
Go to the profile of Adam McGowan
Adam McGowan
What makes something shareable?

What makes something shareable?

Lets be blunt— putting a hashtag on something isn’t the answer. Kittens aren’t the answer either, sorry not sorry. And let’s bear in mind…
Go to the profile of Adam McGowan
Adam McGowan
The problem is you.

The problem is you.

How often do creative departments provide multiple options? Too often in my opinion. But never the less, they do. And there’s always that…
Go to the profile of Adam McGowan
Adam McGowan
Advertising – Going viral.

Advertising – Going viral.

As soon as I hear someone say “We need a viral video” — my skin crawls. “What hashtag will make it go viral.” — Grrr. ‘Viral’ seems to be a…
Go to the profile of Adam McGowan
Adam McGowan
Advertising — Nobody cares.

Advertising — Nobody cares.

It’s true. Well, unless you’re in Advertising.
Go to the profile of Adam McGowan
Adam McGowan
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