The next chapter

Georgia runoffs and 2021 wind down

In 2020 we succeeded at helping 60 partners register and turnout voters all across America, and enabled voter protection organizations to access key insights faster than ever. We’re proud to have supported nonpartisan partners who focused on the right to vote, and those with a more partisan mission who helped deliver a historic number of voters to ensure that Joe Biden is now the President-elect.

Alloy began with a clear and simple idea that we could bring transparency, collaboration, and innovation to political tech. We were committed to doing so responsibly, and that’s exactly how we’re ending 2020, heading into Thanksgiving week grateful to have been able to do those things and ready to hand off the fruits of that success to the benefit of the entire ecosystem.

Today we have already made available all our tools — Verify, Source, Protect and our entity resolution data matching — to our partners hard at work in the Georgia runoffs. At the same time, beginning in 2021, we will begin to transition Alloy to wind down its operations, while we explore making available Alloy tools, technologies, and learnings so that they are accessible to the Democratic and progressive field, all while remaining true to our data principles.

We will close out this chapter of Alloy by cheering on those carrying forward with the ongoing work of protecting and strengthening our democracy. Their work, the work of our partners, is at the heart of protecting the most fundamental right we have as Americans: the right to vote. We’re proud to have supported you through this cycle.

Some key details:

• Verify: Verify will continue to be updated to support you in voter registration efforts through January 2021.
• Source: We will deliver Source updates through the end of January 2021, to include updated data on who voted in the Georgia runoff elections. We have amassed the largest universe of unregistered potential voters. We will continue to serve that data through January 2021 as part of Source as well.
• Protect: We intend to offer our Protect reports through the Georgia runoffs.

Our Board and team are committed to ensuring that we continue to deliver for our partners until the very end. We remain incredibly proud of everything that we have accomplished together over the past year.

Thank you for trusting us with this important task and we look forward to working with you to win the Georgia runoffs!

A Look Back at a Great Cycle

Heading into the 2020 general election, Alloy partners ran nearly 23 million voter registration status checks, leveraged the largest unregistered potential voter dataset in the ecosystem, and tapped into expanded contact data for tens of millions of registered voters in battleground states. Here are some details:

• Our partners ran nearly 23 million voter registration status checks through our Verify API before Election Day. Since Election Day, our partners have run hundreds of thousands more checks as they’ve worked to protect the rights of voters in states where legal challenges threaten the rights of countless voters.
• We’re proud to have built the largest unregistered potential voter dataset in the ecosystem. With more than 120 million contacts, it enabled our partners to adapt their voter registration efforts, especially as our entire country moved into uncharted territory through the coronavirus pandemic.
• We significantly expanded contact information and other data for 193 million registered voters in all 50 states and the District of Columbia through Alloy Source. Our partners were able to leverage tens of millions of new contact details to reach voters in the key battleground states that helped define this election.
• Our Protect reports on changes in voter registration files in key states also alleviated the strain on election protection groups, who could focus on deep analysis as opposed to gathering, normalizing, and comparing registration files throughout the final months of this election cycle.
• And the entity resolution and machine learning technology developed by our data scientists at Alloy has improved the ability of the ecosystem to append and match data for lists of registered voters in universes key to mobilizing the electorate, including critical contact data appends for partners in the final hours of GOTV.

Our tools continue to be used post-Election Day as our partners work to protect those whose votes may be at risk, and mobilize voters for critical runoffs ahead.

Among the 60 partners we’ve served this cycle are state Democratic parties, non-partisan voter registration groups, national campaign management platforms, digital organizing tool providers, and voter protection researchers. And we couldn’t be prouder of them!