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Benchmarking: What It Is, Its Types, and Principles
Benchmarking: What It Is, Its Types, and Principles
Benchmarking compares a company’s processes to competitors or leaders, aiming to adopt best practices, correct errors, and boost growth.
Ksenia Yugova
Oct 14
Omnichannel and Multichannel Marketing: What’s the Difference
Omnichannel and Multichannel Marketing: What’s the Difference
Multichannel uses multiple uncoordinated channels for quick sales, while omnichannel aligns all channels for seamless, personalized CX.
Ksenia Yugova
Oct 7
Shadowban Explained in Detail
Shadowban Explained in Detail
About what a shadowban means, how to avoid getting there, and what to do if this does happen to your account.
Ksenia Yugova
Sep 30
Visual Search: How to Use It in Marketing
Visual Search: How to Use It in Marketing
Visual search allows users to find objects quickly using images, making it especially useful in fields like e-commerce, design, and…
Ksenia Yugova
Sep 23
Marketing 7P: a Comprehensive Approach for Your Business
Marketing 7P: a Comprehensive Approach for Your Business
The 7P marketing mix expands the 4P model, adding People, Physical Evidence, and Process to adapt to modern market and business needs.
Ksenia Yugova
Sep 16
Mobile App Personalization: How to Use It
Mobile App Personalization: How to Use It
We will analyze how personalization works, as well as how to personalize mobile applications and effectively engage users.
Ksenia Yugova
Sep 9
Types of Online Advertising: Pros and Cons
Types of Online Advertising: Pros and Cons
Online ads boost brand awareness and sales via search, social media, retargeting, native ads, influencer content, and email campaigns.
Ksenia Yugova
Sep 2
How to Promote a Telegram Channel in 2024
How to Promote a Telegram Channel in 2024
Telegram channels are key for brand promotion. Create a standout name, description, and avatar; use comments and emojis for engagement.
Ksenia Yugova
Aug 26
Metrics MAU, WAU, DAU: When to Apply and How to Improve
Metrics MAU, WAU, DAU: When to Apply and How to Improve
MAU, WAU, and DAU track user activity to gauge app success. Boost them with targeted messaging, personalization, and engaging content.
Ksenia Yugova
Aug 19
Data Analysis: ROMI and Its Impact on Strategy
Data Analysis: ROMI and Its Impact on Strategy
ROMI measures the profitability of marketing investments, guiding strategy optimization, budget allocation, and resource distribution.
Ksenia Yugova
Jul 29
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