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Data Analysis: ROMI and Its Impact on Strategy
Data Analysis: ROMI and Its Impact on Strategy
ROMI measures the profitability of marketing investments, guiding strategy optimization, budget allocation, and resource distribution.
Lyudmila Kovalenko
Jul 29
How to Motivate Customers to Advertise for You
How to Motivate Customers to Advertise for You
Organic marketing builds strong user relationships, encouraging active supporters to recommend your brand.
Lyudmila Kovalenko
Jul 22
Retention Rate: How to Calculate and Improve the Metric
Retention Rate: How to Calculate and Improve the Metric
Retention rate measures customer retention over time, aiding in evaluating product usefulness, reducing marketing costs, and boosting…
Lyudmila Kovalenko
Jul 8
How to Reach Customers via Email Campaigns and Other Communication Channels
How to Reach Customers via Email Campaigns and Other Communication Channels
Email marketing, while relevant can irritate subscribers with excessive emails, leading to unsubscribes, spam complaints, and loss of…
Lyudmila Kovalenko
Jul 1
Conversion API: Enhanced Tracking and Marketing Strategy Optimization
Conversion API: Enhanced Tracking and Marketing Strategy Optimization
Conversion API empowers modern marketers with accurate data, privacy compliance, and insightful analysis.
Lyudmila Kovalenko
Jun 17
Control Group: What It Is and Why It’s Needed in Marketing
Control Group: What It Is and Why It’s Needed in Marketing
A control group excludes users from some brand communication channels, essential for testing marketing impact and saving resources.
Lyudmila Kovalenko
Jun 10
Quiz as a Tool in Digital Marketing
Quiz as a Tool in Digital Marketing
Quizzes in marketing engage users, boost sales. They appear on websites, social media, emails. Creation involves goal-setting & content.
Lyudmila Kovalenko
May 27
Predictive Analytics: What It Is and How It Works
Predictive Analytics: What It Is and How It Works
Predictive analytics forecasts future events from past data, enhancing business metrics and decision-making for higher profitability.
Lyudmila Kovalenko
May 20
In-App Advertising: What It Is, How It Works, and How to Do It
In-App Advertising: What It Is, How It Works, and How to Do It
In-app advertising involves promotional messages displayed within mobile applications, originating from both the app developers.
Lyudmila Kovalenko
May 6
Repeat Purchases: 7 Ways to Retain Customers
Repeat Purchases: 7 Ways to Retain Customers
Learn how to keep customers coming back with these seven effective strategies for fostering loyalty and encouraging repeat purchases.
Lyudmila Kovalenko
May 2
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