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Quiz as a Tool in Digital Marketing
Quiz as a Tool in Digital Marketing
Quizzes in marketing engage users, boost sales. They appear on websites, social media, emails. Creation involves goal-setting & content.
Lyudmila Kovalenko
May 27
Predictive Analytics: What It Is and How It Works
Predictive Analytics: What It Is and How It Works
Predictive analytics forecasts future events from past data, enhancing business metrics and decision-making for higher profitability.
Lyudmila Kovalenko
May 20
In-App Advertising: What It Is, How It Works, and How to Do It
In-App Advertising: What It Is, How It Works, and How to Do It
In-app advertising involves promotional messages displayed within mobile applications, originating from both the app developers.
Lyudmila Kovalenko
May 6
Repeat Purchases: 7 Ways to Retain Customers
Repeat Purchases: 7 Ways to Retain Customers
Learn how to keep customers coming back with these seven effective strategies for fostering loyalty and encouraging repeat purchases.
Lyudmila Kovalenko
May 2
North Star Metric: What It Is, How to Find It, and Examples From Major Companies
North Star Metric: What It Is, How to Find It, and Examples From Major Companies
The North Star Metric is a pivotal measure of a company’s efficiency and growth potential, guiding the team’s efforts.
Lyudmila Kovalenko
Apr 22
MVP: What It Is, Types and Stages of Creation
MVP: What It Is, Types and Stages of Creation
Minimum Viable Product refers to the initial version of a product that includes only core features essential for addressing customer needs.
Lyudmila Kovalenko
Apr 8
4 Сustomer Segmentation Models for Content Personalization in 2024
4 Сustomer Segmentation Models for Content Personalization in 2024
Customer segmentation and content personalization serve as valuable assets for businesses in crafting and customizing the customer journey.
Lyudmila Kovalenko
Apr 1
Hyperpersonalization: What It Is and How It’s Used in Marketing
Hyperpersonalization: What It Is and How It’s Used in Marketing
Hyperpersonalization tailors offers and content to individual customer interests using AI and extensive data analysis, considering values.
Lyudmila Kovalenko
Mar 25
How to Avoid Spam Filters in Email Marketing
How to Avoid Spam Filters in Email Marketing
Marketers face the ongoing challenge of avoiding spam filters and ensuring emails land in recipients’ inboxes, not spam folders.
Lyudmila Kovalenko
Mar 18
Developing a Customer Journey Map with Unspecified Needs
Developing a Customer Journey Map with Unspecified Needs
Create a CJM to guide uncertain customers, addressing obstacles and employing driving forces to advance them through each stage.
Lyudmila Kovalenko
Mar 11
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