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Types of Online Advertising: Pros and Cons
Types of Online Advertising: Pros and Cons
Online ads boost brand awareness and sales via search, social media, retargeting, native ads, influencer content, and email campaigns.
Lyudmila Kovalenko
Sep 2
How to Promote a Telegram Channel in 2024
How to Promote a Telegram Channel in 2024
Telegram channels are key for brand promotion. Create a standout name, description, and avatar; use comments and emojis for engagement.
Lyudmila Kovalenko
Aug 26
Metrics MAU, WAU, DAU: When to Apply and How to Improve
Metrics MAU, WAU, DAU: When to Apply and How to Improve
MAU, WAU, and DAU track user activity to gauge app success. Boost them with targeted messaging, personalization, and engaging content.
Lyudmila Kovalenko
Aug 19
Data Analysis: ROMI and Its Impact on Strategy
Data Analysis: ROMI and Its Impact on Strategy
ROMI measures the profitability of marketing investments, guiding strategy optimization, budget allocation, and resource distribution.
Lyudmila Kovalenko
Jul 29
How to Motivate Customers to Advertise for You
How to Motivate Customers to Advertise for You
Organic marketing builds strong user relationships, encouraging active supporters to recommend your brand.
Lyudmila Kovalenko
Jul 22
Retention Rate: How to Calculate and Improve the Metric
Retention Rate: How to Calculate and Improve the Metric
Retention rate measures customer retention over time, aiding in evaluating product usefulness, reducing marketing costs, and boosting…
Lyudmila Kovalenko
Jul 8
How to Reach Customers via Email Campaigns and Other Communication Channels
How to Reach Customers via Email Campaigns and Other Communication Channels
Email marketing, while relevant can irritate subscribers with excessive emails, leading to unsubscribes, spam complaints, and loss of…
Lyudmila Kovalenko
Jul 1
Conversion API: Enhanced Tracking and Marketing Strategy Optimization
Conversion API: Enhanced Tracking and Marketing Strategy Optimization
Conversion API empowers modern marketers with accurate data, privacy compliance, and insightful analysis.
Lyudmila Kovalenko
Jun 17
Control Group: What It Is and Why It’s Needed in Marketing
Control Group: What It Is and Why It’s Needed in Marketing
A control group excludes users from some brand communication channels, essential for testing marketing impact and saving resources.
Lyudmila Kovalenko
Jun 10
Quiz as a Tool in Digital Marketing
Quiz as a Tool in Digital Marketing
Quizzes in marketing engage users, boost sales. They appear on websites, social media, emails. Creation involves goal-setting & content.
Lyudmila Kovalenko
May 27
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