10 Ideas For The Interested This Week

“Genius can come from anywhere.”

Josh Spector
For The Interested
Published in
7 min readJul 16, 2017

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Each week I share 10 ideas with my For The Interested newsletter subscribers. Following is this week’s newsletter — sign up here to get future issues.

“Genius can come from anywhere.” — Jimmy Iovine

In 1975, before Jimmy Iovine became one of the most successful people in the history of the music business, he was just a young engineer about to quit a gig.

He was a nobody, working with an unknown artist who spent three weeks searching for a single drum sound for a song, and he was over it.

So he decided to quit.

But the album’s producer pulled Jimmy aside and gave him a piece of advice:

“Stay in the fucking saddle.”

Iovine listened.

The artist was Bruce Springsteen and the song turned out to be Born To Run. The rest is still-developing history.

It’s a cool story (from the excellent documentary The Defiant Ones) and an important lesson.

Don’t end your ride because it’s bumpy.

Now, on to this week’s ideas…

1. HOW TO USE A ONE-ACTION STRATEGY TO ACTIVATE YOUR AUDIENCE

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Josh Spector
For The Interested

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