HOWTO Setup AB Tests with Qubit
What is Qubit
Qubit defines itself as a personalization platform, but its core it is a set of three main components, an experimentation tool, a datastore/visitor profile and a set additional plugins to add additional functionalities.
Experimentation tool
Qubit offers a way to setup A/B and multivariate experiments through code injections. Qubit allows to setup different variation of the experience by injecting javascript and css onto different pages. Qubit offers ways to analyse and track the performance of experiments.
DataStore / Visitor Profile
Qubit also offers a datastore that allows the accumulation of visitor profiles as well as other information within the platform. For aggregation or retrieval, through the use of Qubit datastore, it is possible to offer more personalized experiences. The Qubit platforms also offers the possibility of resolving identities through id matching.
Set of Plugins
Qubit offers different types of plugins to add different sort of functionality such Social Proof, a recommendation engine, a…
