When I first started doing web design it was the late 90’s and there weren’t too many bells and whistles besides animated gifs and the blink-tag. As web design evolved, we began creating more and more sites using technologies like flash that ended up being even worse for the user.
For most of us, designing simple user interfaces, simple user interactions, and simple user experiences are things we strive for when making new products. We recognize that this simplicity makes our product desirable to the user and why a product gets labeled as “good”. What we rarely talk…
It’s natural to have differing opinions. When working on any major project/website it is to be expected. Honestly, I would say that it is a bad sign if everyone agrees on everything. Lately, I’ve been giving a lot of thought to one specific discussion that has come up in…
Our tech community loves the term MVP (minimum viable product) to describe the first version of their product. Unfortunately, many ambitious product launches show that they are neither viable or minimum. They prove to be far too complicated to…
I absolutely love this image. It clearly communicates how we should be thinking about developing and marketing our products. The customer is focused on their pain point and looking to the open market to provide them with their solution. Your product isn’t what they want, the…
About a month ago, the Apple Watch finally launched in Sweden — nearly three months after the US launch. Although the watch itself hasn’t really excited me, I was still very eager to try out this new kind of device. It represents a new product…
My Process for Understanding the FULL User Experience
Most companies are beginning to understand how important user experience is for their bottom line. They are actively trying solve or avoid these problems, but…
I’ve just released something out in the wild that honestly scares me shitless. I’m releasing my first book on December 1st! It’s titled “User Experiences that Matter” and it’ll be available as an e-book through Gumroad.
When people ask what I do, I tell them I’m a UX-designer. Truth is, it’s not a title I’m a fan of. It’s true that I help companies design user experiences and you’d think the title would be suitable, but it also suggests that I am solely…