UX Design

Why Simple is Hard

For most of us, designing simple user interfaces, simple user interactions, and simple user experiences are things we strive for when making new products. We recognize that this simplicity makes our product desirable to the user and why a product gets labeled as “good”. What we rarely talk…

UX Design explained

Talking the talk and walking the walk

Everyone is a UX-designer and Why I Hate the Term

When people ask what I do, I tell them I’m a UX-designer. Truth is, it’s not a title I’m a fan of. It’s true that I help companies design user experiences and you’d think the title would be suitable, but it also suggests that I am solely…

Change is Quick, Results Take Time

A few weeks back, I took a break and watched Freakonomics, a documentary based on the book with the same name. Even if you’ve already read the book, I’d recommend taking the time to watch it — it’s excellent! One of the things they address is our inability to see…

What do Conversions Mean to You?

When I talk to people about maximizing conversions, it always surprises me how many think that it’s only applies e-commerce sales. Conversions are actually a way of measuring the outcome of a clearly stated goal — it could be anything. From the first day working on a…

Habits: Small Actions can have Big Results

Habits are a fascinating thing. They can be good (like brushing your teeth or working out) or bad (like not having breakfast). Recently, there’s been a boom of articles that promise our lives to improve by 10x by just following “these 5 easy tips.” We…