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The Psychology of Swiping in Apps

The Psychology of Swiping in Apps

Swiping is a primitive gesture. Babies as young as 17 days old have been observed making swiping motions at objects they find interesting…
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App Partner
What Makes an App Disruptive? Here’s What You Need to Know

What Makes an App Disruptive? Here’s What You Need to Know

Think about the apps you use every day…why do you use them? Chances are, those apps make your life easier, solve a problem, entertain you…
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App Partner
How to Protect Your App Idea: A Lawyer’s Simple Breakdown

How to Protect Your App Idea: A Lawyer’s Simple Breakdown

Almost ever first-time startup founder worries about people stealing their idea. They tend to keep their startup a secret until they…
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App Partner
How to make people talk non-stop about your app

How to make people talk non-stop about your app

The easiest and cheapest way to promote your app is to have brand fanatics do it for you. Here are just a few mind-blowing stats:
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App Partner
Growth hacking won’t make your app sticky — these 6 fundamentals will

Growth hacking won’t make your app sticky — these 6 fundamentals will

App stickiness is an art. It requires a deep understanding of the end user and the way they interact with the app. It’s hard to achieve for…
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App Partner
How to Pitch and Get Your App Reviewed — Advice from an Ex-TNW Writer

How to Pitch and Get Your App Reviewed — Advice from an Ex-TNW Writer

I was a journalist/intern at The Next Web for three months, and during that time I learned what actually makes a pitch effective. Getting…
Go to the profile of Carissa Lintao
Carissa Lintao
What you need to know about ASO for iOS 11

What you need to know about ASO for iOS 11

Along with the new iPhone X, one of Apple’s biggest updates is the new App Store. Apple hasn’t made this big of a change to their app store…
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App Partner
App marketing on Instagram: 11 simple tactics that show results

App marketing on Instagram: 11 simple tactics that show results

Marketing your app on Instagram is one of the most cost-effective ways to drive downloads and retain users. The social networking app…
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App Partner
10 Reasons Why Agile is Best for App Development & How We Use It

10 Reasons Why Agile is Best for App Development & How We Use It

Agile development is a methodology, not a tool. It’s an iterative approach that builds software incrementally, instead of delivering the…
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App Partner
How To Build a Community for Your App on Medium — 3 Case Studies

How To Build a Community for Your App on Medium — 3 Case Studies

Lessons learned from content strategies by Doist, Evernote, and Product Hunt
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App Partner
Bombarded with startup advice? Here’s what to listen to

Bombarded with startup advice? Here’s what to listen to

Podcasts, books, masterminds, articles, videos, and infographics about startups are everywhere you turn. And if you don’t know whose advice…
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App Partner
4 Ways to Validate your Product Before Wasting Time & Money on Development

4 Ways to Validate your Product Before Wasting Time & Money on Deve...

You have a revolutionary idea for an app and want to create a thriving business around it, but there’s one thing you need to know before…
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Jeremy Spence
4 Reasons Native Apps Give Higher ROI Than Other Channels

4 Reasons Native Apps Give Higher ROI Than Other Channels

Smartphone adoption has run deeper and spread faster than any other technological trend before. But with small screen sizes and Apple’s…
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App Partner
Crowdfunding Your App: The All-in-One Guide

Crowdfunding Your App: The All-in-One Guide

Crowdfunding your app is a great way to raise money to work on your startup. When done right, it’s also a great way to create buzz and…
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App Partner
The most powerful app marketing tactic is literally just one sentence

The most powerful app marketing tactic is literally just one sentence

Yes, you read that correctly. One of the best ways to stand out in the App Store is to have a value proposition or a short, compelling…
Go to the profile of Carissa Lintao
Carissa Lintao
The Quick & Dirty Formula for Calculating your App Startup’s Valuation

The Quick & Dirty Formula for Calculating your App Startup’s Valuation

Startups will try to place a valuation on their company when they are looking for investors. Valuations are crucial for investors and…
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App Partner
5 Best (and the Most Effective) Tactics in App Store Optimization

5 Best (and the Most Effective) Tactics in App Store Optimization

ASO Tactics
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TheTool
Splitting equity with your co-founder? Here’s what you need to know

Splitting equity with your co-founder? Here’s what you need to know

Splitting equity is difficult if you haven’t done it before. The tricky part being, there’s no right or wrong way to divide equity. Some…
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App Partner
Your MVP isn’t supposed to be a product 一 it’s a process

Your MVP isn’t supposed to be a product 一 it’s a process

An MVP isn’t just a product you work on for three months and then launch ー it’s an iterative process you need to repeat until you’ve found…
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App Partner
7 Steps to Take After You Have an App Idea

7 Steps to Take After You Have an App Idea

Coming up with an app idea is easy, figuring out what to do next is the hard part.
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App Partner
How to Make a Viral App Users Love

How to Make a Viral App Users Love

Driving millions of downloads and becoming viral is the dream of every app startup founder, but most apps don’t make the cut. If you’re…
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App Partner
Mobile Dictionary: Lingo Every Startup Founder Needs to Know

Mobile Dictionary: Lingo Every Startup Founder Needs to Know

There’s a lot of lingo that goes along with mobile development and startup culture. Some terms are commonplace, but others might leave you…
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App Partner
The Formula of an Investor-Grabbing App Pitch

The Formula of an Investor-Grabbing App Pitch

An elevator pitch gets your point across. A remarkable elevator pitch helps you translate your app idea into something close to a mission…
Go to the profile of Carissa Lintao
Carissa Lintao
A Basic Guide on How to Prepare your Next Usability Session

A Basic Guide on How to Prepare your Next Usability Session

Conducting an usability session can be intimidating, especially for a designer just getting into UX. Even well versed designers can have a…
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Tiffany Eaton
13 Design Wizards You Must Follow to Master UX (Plus 3 Rising Stars)

13 Design Wizards You Must Follow to Master UX (Plus 3 Rising Stars)

We’ve tracked down Medium’s finest UX/UI designers so you could learn from the best.
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App Partner
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