App Store Optimization Stack

Andrea Raggi

May 14, 2020

ASO Stack blog

How to crack open the Japanese market (Part I: KWO)

What is the best way to undertake keyword research and explore all written keywords in Japanese?

Adzsa Hatano

Apr 21, 2020

How to create powerful messaging for ASO experiments using a creative matrix

Andrew Hart is an ASO Consultant at Phiture helping companies to optimize the visibility and conversion of their apps in both the App…

Andrew Hart

Mar 31, 2020

ASO Monthly #49 May 2020: New experiments on Google Play Store, more features to Google UAC…

The ASO Conference official recap is live! For those who couldn’t attend, read the article and get the principle takeaways. Stay tuned…

Otas Temelis

Jun 5, 2020

The Official App Store Optimization Conference 2020 Online Recap

It’s been a few days since the ASO Conference in Berlin and now calls for an official content recap. This year the conference was held…

Ajla Karic

May 18, 2020

ASO Monthly #48 April 2020: App Store new categories & markets go live, Google UAC tests with a…

In the ASO Monthly-series by ASO Consultancy Phiture, we reflect on the previous month and shed a light on trends in app store…

Adzsa Hatano

May 3, 2020

ASO Monthly #47 March 2020: Changes in Google Play Store, Coronavirus, WWDC in June and more.

In the ASO Monthly series, Phiture team reflects on the previous month and sheds a light on trends in app store optimization, algorithm…

Otas Temelis

Apr 1, 2020

How to adapt your Apple Search Ads strategy in the light of COVID-19

The coronavirus, now known as Covid-19, was first encountered in December 2019. By now it has come to affect every single one of us…

Andrea Raggi

Mar 26, 2020

Huawei AppGallery: Conversion (Part II: Creative Assets)

How to get users to download your app by optimizing your store’s creative assets?

Maggie Ngai

Mar 3, 2020

ASO Monthly #46 February 2020: Apple bugs, category updates, China market trends, Apple search Ads…

In the ASO Monthly series, Phiture team reflects on the previous month and sheds a light on trends in app store optimization, algorithm…

Parv Bhargava

Mar 2, 2020

ASO Monthly #45 January 2020: ASO Conference, New Research and Return of Priority Score!

In the ASO Monthly series, Phiture team reflects on the previous month and sheds a light on trends in app store optimization, algorithm…

Anton Tatarinovich

Feb 3, 2020

Huawei App Gallery: Conversion (Part I: Text assets)

How to get users to download your app by optimizing your store text assets?

Maggie Ngai

Jan 30, 2020

Search Popularity Score > Impressions Calculator

In a recent joint study, Splitmetrics and Phiture have estimated the relationship between Search Popularity and App Store Impressions…

Merlin Penny

Jan 22, 2020

ASO Monthly #44 December 2019: Bugs, Symbol Indexing, ASA Rotation Mode, and more!

In the ASO Monthly-series by ASO Consultancy Phiture, we reflect on the previous month and shed a light on trends in app store…

Adzsa Hatano

Jan 6, 2020

ASO for the Huawei AppGallery: Discoverability

You’ve already optimized your AppGallery listing for search, but how can you reach a wider audience through discovery?

Skylar Grabecz

Dec 17, 2019

ASO on the Airwaves: The ASO Review Podcast

The team at Phiture is very proud to announce the launch of the very first podcast dedicated to all things ASO. That’s right: we’re the…

Emma Pressley

Dec 11, 2019

Apple Search Ads API Python Library

Using the API can be cumbersome which is why Phiture has built a non-official API library in Python, that provides easy access to…

Merlin Penny

Dec 10, 2019

ASO Monthly #43 November 2019: Metadata Policy updates, Apple Search Ads Glitches and more.

In the ASO Monthly-series by ASO Consultancy Phiture, we reflect on the previous month and shed a light on trends in app store…

Andrew Hart

Dec 3, 2019

The Official App Store Optimization Conference 2019 New York Recap + Presentations

It’s been more than a month after the App Store Optimization Conference in New York and it’s time for an official content recap. This…

Otas Temelis

Nov 19, 2019

Huawei AppGallery: Search Visibility

How does the AppGallery index and rank apps in its search results? What ASO efforts can we employ to increase visibility and how do these…

Andrew Hart

Nov 14, 2019

How to Leverage Apple Search Ads to Find the Optimal Keyword Set

App Store Optimization (ASO) practitioners will know well what I mean by this statement: ASO is becoming increasingly complex.

Andrea Raggi

Nov 5, 2019

ASO Monthly #42 October 2019: Attribution Issue in App Store Connect, Release of Dark Mode on the…

In the ASO Monthly-series by ASO Consultancy Phiture, we reflect on the previous month and shed a light on trends in app store…

Adzsa Hatano

Nov 4, 2019

Sherlock 🕵️‍♂️ — The ASO Inspector

Sherlock an open-source tool, which produces reports on conversion, downloads, update impact analysis, seasonality, and uplift

Luca Giacomel

Oct 15, 2019

Listing on AppGallery: a step-by-step guide and a glance of the Developer Console

A step-by-step guide to help you list your app on Huawei AppGallery and help you understand the metrics in the Developer Console.

Maggie Ngai

Oct 10, 2019

ASO Monthly September 2019: iOS 13 Release, New Play Store In-App Review Prompt Preview, and…

In the ASO Monthly-series by ASO Consultancy Phiture, we reflect on the previous month and shed a light on trends in app store…

Skylar Grabecz

Oct 2, 2019

Huawei AppGallery: An Introduction

What does the Huawei AppGallery look like and how does it differ from the Google Play Store and Apple App Store?

Maggie Ngai

Sep 17, 2019

Is App Store Optimization Getting Easier? Or Harder?

We asked seven speakers of the upcoming ASO Conference NYC for their opinions on the topic of how ASO is getting easier or more…

Gabe Kwakyi

Sep 5, 2019

The ASO Stack is a publication by ASO Agency Phiture, based on our ASO Stack framework that helps marketers, founders and growth practitioners develop and evolve a strategy for growing the user base of a mobile product through App Store Optimization.

The ASA STACK: A strategic framework to develop and master Apple Search Ads

How to crack open the Japanese market (Part I: KWO)

How to create powerful messaging for ASO experiments using a creative matrix

ASO Monthly #49 May 2020: New experiments on Google Play Store, more features to Google UAC…

The Official App Store Optimization Conference 2020 Online Recap

ASO Monthly #48 April 2020: App Store new categories & markets go live, Google UAC tests with a…

ASO Monthly #47 March 2020: Changes in Google Play Store, Coronavirus, WWDC in June and more.

How to adapt your Apple Search Ads strategy in the light of COVID-19

Huawei AppGallery: Conversion (Part II: Creative Assets)

ASO Monthly #46 February 2020: Apple bugs, category updates, China market trends, Apple search Ads…

ASO Monthly #45 January 2020: ASO Conference, New Research and Return of Priority Score!

Huawei App Gallery: Conversion (Part I: Text assets)

Search Popularity Score > Impressions Calculator

ASO Monthly #44 December 2019: Bugs, Symbol Indexing, ASA Rotation Mode, and more!

ASO for the Huawei AppGallery: Discoverability

ASO on the Airwaves: The ASO Review Podcast

Apple Search Ads API Python Library

ASO Monthly #43 November 2019: Metadata Policy updates, Apple Search Ads Glitches and more.

The Official App Store Optimization Conference 2019 New York Recap + Presentations

Huawei AppGallery: Search Visibility

How to Leverage Apple Search Ads to Find the Optimal Keyword Set

ASO Monthly #42 October 2019: Attribution Issue in App Store Connect, Release of Dark Mode on the…

Sherlock 🕵️‍♂️ — The ASO Inspector

Listing on AppGallery: a step-by-step guide and a glance of the Developer Console

ASO Monthly September 2019: iOS 13 Release, New Play Store In-App Review Prompt Preview, and…

Huawei AppGallery: An Introduction

Is App Store Optimization Getting Easier? Or Harder?