Minimum Viable Audience: Your MVP’s Pre-game

If you read our last two articles, you know we are advocates of the “MVP” way, a lean approach to building a product/company based on the book “The Lean Startup” by Eric Ries. The first few months of a startup, the ones leading to a product launch, can…


The importance of your first users

Last week we wrote about building a first version of a mobile product in Building a true mobile MVP. However, building the product is actually half the battle (I’d say even less than that, but “half the battle” sounds too good to pass up). Marketing your application…


Building a true mobile MVP

Ever since we started App & Flow, we’ve met with a lot of teams looking to build their mobile products. Some have a clear idea of what needs to be done: wireframes are ready, features are well mapped out, they have their domain and Slack channel ready. It’s easy to get excited, you…