The Champion’s guide:
Investment in, now what?
Founder, collaborator and Social Justice Advocate, Janeya Griffin sheds light on how to plan your new journey.
So, you’ve just secured the bag, now what? This is a major milestone for your business and a sign that investors believe in your potential. Now that you have the financial resources to take your company to the next level, it’s time to start planning your new journey. The first step is to evaluate your current position and identify areas that require improvement. Do you need to hire, invest in marketing, or develop technology? Make a list of your priorities and then allocate your funds accordingly.
Once you have a clear plan in place, it’s time to focus on execution. That means it’s time to build a team, specifically one that shares your vision and values, and is aligned with your goals. Be prepared to make tough decisions and pivot when necessary and remember, the journey to success is never a straight line, you will stumble along the way. Communication is key during this phase. Keep your investors informed of your progress and be open to feedback. Remember, they can offer valuable insights and connections that can help take your business to the next level.
Also, don’t forget about your customers. You’re still building a business that provides value to them. Take the time to understand their needs and preferences and adjust your product or service accordingly. Your customers are your lifeline, and they will help you to grow your business. Lastly, take care of yourself. Starting a business can be stressful and overwhelming, but prioritizing your mental and physical health is essential. Take breaks, rest, exercise, and make sure you are in good shape to make it to the finish line.
As part of The Founders Initiative, I’ve put forward Dr. Lorraine Beraho, a physician and skincare expert who is finding solutions for people with melanin-rich skin. If you’d like a bit of advice on how to build a sustainable go-to-market strategy, click here.
