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Archetype
What we do best is help brands act more like publishers and less like advertisers. We want to make things that matter to people — and to us. This Medium is where we share the thinking that goes into that making.
Note from the editor

Archetype is a publisher, production studio and media network. We’re what you get when you join namesake network Archetype Media, creative agency Single Double, strategy agency Less and More, publications Acclaim and Tempo, and Complex Australia. What we do best is help brands act more like publishers and less like advertisers. We don’t pitch ideas just because we like them; we put our heads together because we want to make things that matter to people — and to us. We prefer outcomes to outputs, homing in on the partnerships and projects that spur long-term rewards not just short-term scores. And we know how to turn a community’s attention into value and continuing relationships. We’re Archetype. Let’s work together.

Editors
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Go to the profile of Meredith Forrester
Meredith Forrester
Copy lead at Archetype and copy editor for life. I adore style guides.