Arianee is a leading NFT platform for the fashion and luxury industry. We issue digital identities for products in order for brands and creators to provide new augmented digital experiences to their customers such as easy resale, one click insurance or metaverse portability. We believe that NFTs on public decentralized blockchains enable true ownership for owners and independence for brands and creators.
Our listing strategy?
Because we believe decentralisation is key in our mission, we first deployed the ARIA20 token, our utility token, on Decentralized Exchanges (DEX). To date, we built a liquidity of over $1M on both Ethereum (Uniswap) and Polygon (Quickswap).
While DEXs are great to ensure decentralization and to bootstrap liquidity, it is lacking in three aspects:
- Efficient liquidity management: because DEXs use Automated Market Makers (AMM) the capital allocated to liquidity is poorly managed and results in higher slipage than when using a book order.
- Custody solutions: DEX means that you have to be your own custodian which is both a plus and a limitation for a wider public.
- Fiat on-ramps: DEXs only work with crypto to crypto transactions. While crypto adoption is growing, not everybody already owns crypto. Enabling people to buy crypto with dollars, euros or their local currency is necessary to touch a wider public.
Centralized exchanges answer these three limitations of DEXs (at the expense of decentralization of course). We see them as a necessary and complementary infrastructure to DEXs.
Why Bittrex?
Bittrex is a cryptocurrency trading exchange that puts its main focus on a high level of reliability, legal compliance and security. It employs the most reliable, as well as effective technologies, and has a multi-stage wallet strategy that keeps over 80% of the funds offline.
Legal compliance in particular is of the utmost importance for Arianee. The protocol is used by major brands such as Richemont, Breitling, Ba&Sh and many others, for which legal compliance requirements are extremely high. The ARIA20 has gone through numerous rounds with FinMa (Swiss Financial Market Supervisory Authority) which is the government regulatory body that is responsible for financial regulation, with the intention of establishing its status as a utility token.
Bittrex is the best when it comes to operating within regulation constraints, which made it an obvious choice in this aspect, which gives peace of mind for all future Arianee users.
Another key aspect of Bittrex is the fact that it is located in Vaduz, the capital of Liechtenstein, which is extremely close to the Swiss regulations by which the Arianee token is regulated.
By far one of the biggest advantages Arianee gets by making the switch to Bittrex, is its infrastructure, and this is due to the fact that it is one of the few exchanges out there that is used as a liquidity provider for various dApps and other on-ramps such as:
MoonPay — the payments infrastructure for cryptocurrency that offers seamless buy and sell functionality.
ZenGo — the mobile app that allows users to buy, sell, trade, and earn cryptocurrencies through a keyless cryptocurrency wallet.
Our listing on Bittrex is the best way for us to provide solid custody and fiat on-ramp solutions to give access to a wider public while maintaining the highest level of regulatory compliance. The Bittrex listing is therefore more than just a listing, it is a way for us to improve the overall infrastructure on which the Arianee ecosystem is built.
