96 per cent of the top 50 retailers in the UK have mobile apps, but only 21 per cent of them are using push messaging to communicate with their app users.
How might luxury e-commerce develop over the next five to ten years? As part of our annual Altagamma-McKinsey Digital Luxury Experience Observatory1 we analyzed the online-sales trajectories of more than 50 luxury brands over the past decade. What…
With the platform of eCommerce constantly changing in this new era of…