Tomas CorzaLeveraging JTBD Theory and AI for User-Centric Product DevelopmentAbout the author: Tomas Corza is a marketing strategist, Jobs to be Done practitioner, automotive subject matter expert and is currently…2d ago
Brad DunnCrushing it: The blindness of overconfident CEOs?Investigating the relationships between JTBD importance and satisfaction in SMB CEOs & founders in North America.Apr 3, 2023
Parag RakibeEmpathy in Innovation: Overrated or Essential?Empathy is key in the Design Thinking and Jobs-to-be-Done (JTBD) theories, which focus on understanding users’ motivations and their goals.4d ago4d ago
Alan KlementinJobs to be DoneWhat is Jobs to be Done (JTBD)?Upgrade your user, not your product. Don’t build better cameras — build better photographers.Oct 9, 201635Oct 9, 201635
Tomas CorzaLeveraging JTBD Theory and AI for User-Centric Product DevelopmentAbout the author: Tomas Corza is a marketing strategist, Jobs to be Done practitioner, automotive subject matter expert and is currently…2d ago
Brad DunnCrushing it: The blindness of overconfident CEOs?Investigating the relationships between JTBD importance and satisfaction in SMB CEOs & founders in North America.Apr 3, 2023
Parag RakibeEmpathy in Innovation: Overrated or Essential?Empathy is key in the Design Thinking and Jobs-to-be-Done (JTBD) theories, which focus on understanding users’ motivations and their goals.4d ago
Alan KlementinJobs to be DoneWhat is Jobs to be Done (JTBD)?Upgrade your user, not your product. Don’t build better cameras — build better photographers.Oct 9, 201635
Tomas CorzaTesla and JTBD TheoryAbout the author: Tomas Corza is a marketing strategist, Jobs to be Done practitioner, automotive subject matter expert and is currently…3d ago
Tomas CorzaJTBD Theory: Insights from Ford and ToyotaAbout the author: Tomas Corza is a marketing strategist, Jobs to be Done practitioner, automotive subject matter expert and is currently…5d ago
