Go to Articles by Costello
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Articles by Costello
We believe that in a world with smarter customers and more competition sales professionals win by creating value for their customers. We’re sharing lessons learned helping sales professionals succeed in a world of rising expectations.
Note from the editor

We believe that in a world with smarter customers and more competition sales professionals win by creating value for their customers. We’re sharing lessons learned helping sales professionals succeed in a world of rising expectations.

Editors
Go to the profile of Frank Dale
Frank Dale
VP Product at SalesLoft, former CEO/Co-Founder of Costello (acquired by SalesLoft). Lover of life, colorful people, and irreverent humor.
Go to the profile of Costello
Costello
We believe sales is fundamentally about connecting with people to solve their problems.
Writers
Go to the profile of Frank Dale
Frank Dale
VP Product at SalesLoft, former CEO/Co-Founder of Costello (acquired by SalesLoft). Lover of life, colorful people, and irreverent humor.
Go to the profile of Rod Feuer
Rod Feuer
Co-Founder @andcostello. Former COO @Signpost, VP @AppNexus, and Bain consultant.