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Aryma Labs
Market Mix Modeling | Marketing Analytics | Machine Learning | Data Science | NLP
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Marketing
Ridhima Kumar
in
Aryma Labs
Jun 17, 2021
The Lost Art of Decile Analysis
Logistic Regression applied correctly
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256
1 response
Ridhima Kumar
in
Aryma Labs
May 2, 2021
Devising better Marketing Campaign Strategy through Dynamic Time Warping
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53
Ridhima Kumar
in
Aryma Labs
Apr 20, 2020
Market Mix Modeling (MMM) in times of Covid-19
How your MMM model could fail and how to fix it
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145
1 response