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About
The ASOS Tech Blog
A collective effort from ASOS's Tech Team, driven and directed by our writers. Learn about our engineering, our culture, and anything else that's on our mind.
Note from the editor

Welcome to the ASOS Tech Blog. It’s a collective effort by the ASOS Tech team, driven and directed by our writers and contributors. We generally blog about our engineering efforts, our company culture, and industry issues.

Editors
Go to the profile of Amisha Lakhani
Go to the profile of Rosie Tredwell
Go to the profile of Mike Bowker
Go to the profile of Gareth Waterhouse
Gareth Waterhouse
I mostly write about work, testing and ASOS Tech. I occasionally write about Sunderland AFC.
Writers
Go to the profile of Savvas Dalkitsis
Savvas Dalkitsis
Android geek, TDD nut, Principal Software Engineer @ASOS
Go to the profile of Si Jobling
Si Jobling
Agile Delivery Manager at @ASOS. Aficionado for all things "D" in tech and digital; data, design, development and delivery.
Go to the profile of AJ
AJ
I do all my own stunts | Scottish | FoodNinja
Go to the profile of Vesselin Iliev
Vesselin Iliev
Android enthusiast @ ASOS; passionate about good software
Go to the profile of Doug Idle
Doug Idle
Senior Agile Delivery Manager at ASOS.com and Amateur Rock Star
Go to the profile of Alex Brown
Alex Brown
Freelance / contract .net developer
Go to the profile of An Example
An Example
This is an example account for demonstration purposes.
Go to the profile of Leonardo Pasta
Go to the profile of Raphael Yoshiga
Raphael Yoshiga
Tech Lead @VillaPlus, Software Craftsman passionate on DevOps, cyclist and amateur economist
Go to the profile of Joanne Whalley
Joanne Whalley
Business Analyst/Product Owner in ASOS Tech and lover of restaurants, bars, music events and holidays!
Go to the profile of Chris Economou
Chris Economou
I build stuff @ ASOS • Amateur Photographer • Traveller
Go to the profile of Rob Bell
Rob Bell
Software Engineer from London, working at ASOS with an interest in most things nerdy
Go to the profile of Amy Wilson
Amy Wilson
Product Manager at ASOS.com
Go to the profile of alnaykin
alnaykin
technology, science, bitcoin, infosec
Go to the profile of Linh Nguyen My
Linh Nguyen My
A Self-taught Software Engineer @LEGO, prev @ASOS. Also interested in UI. You can find me @ pinglinh.com
Go to the profile of Laila Nassali
Laila Nassali
Tech, Knowledge, Lifestyle…
Go to the profile of Michael Waterfall
Michael Waterfall
iOS Engineer at @ASOS
Go to the profile of Jon Povey
Jon Povey
Software Engineer @ASOS
Go to the profile of Rosie Tredwell
Go to the profile of Huzaifa Asif
Huzaifa Asif
Senior Software Engineer @Asos
Go to the profile of Peng Jiang
Peng Jiang
Work @ASOS on #Android
Go to the profile of Dylan Lewis
Dylan Lewis
I like iOS, home automation and design systems.
Go to the profile of Tom Pereira
Go to the profile of Vasilis Kortsimelidis
Vasilis Kortsimelidis
Web Engineer @ ASOS
Go to the profile of Dylan Morley
Dylan Morley
Principal Software Engineer, ASOS.com
Go to the profile of Steven Withey
Go to the profile of Paulo Gomes
Paulo Gomes
Software craftsman on the eternal learning path towards (hopefully) mastery. Security enthusiast keen on SecDevOps. My opinions are my own.
Go to the profile of Reda Kechouri
Reda Kechouri
Reda Kechouri is a Delivery Manager at ASOS.com. When he's not helping data science teams, he collects records and occasionally DJs in East London.
Go to the profile of Nick Chapsas
Nick Chapsas
Data Platform Microsoft MVP | Software Engineer at ASOS
Go to the profile of Rajesh Muthusamy
Go to the profile of Lewis Prescott
Go to the profile of Giovanni Puntil
Go to the profile of Marco Bellinaso
Marco Bellinaso
Software Architect @ASOS.com (and iOS / full-stack dev for fun)
Go to the profile of Nico Robin
Nico Robin
iOS developer @ASOS
Go to the profile of Neil Syrett
Neil Syrett
Lead QA Engineer at asos.com
Go to the profile of Eugene Niemand
Eugene Niemand
Senior Data Engineer at ASOS.com - I have a passion for Test Driven Development, Agile Methodologies, Continuous Integration and Delivery using Microsoft Azure
Go to the profile of Ariel Dan
Ariel Dan
Web QA Engineer - "I don't know if I love testing, or if testing loves me"
Go to the profile of Ely Ochola
Go to the profile of Fabio Daolio
Fabio Daolio
Data Scientist @ ASOS.com
Go to the profile of Andy Mills
Andy Mills
Web Platform Lead — Taking web on the journey to awesomeness
Go to the profile of Joe McGuinness
Go to the profile of QA Mindset
QA Mindset
I am a lead QA as ASOS in Birmingham. A lot of thoughts, a lot to think about. This is my place to convert thoughts to writing. Views expressed are my own only.
Go to the profile of Kim Tang
Kim Tang
Culture Change @ ASOS Tech. Obsessed with sriracha mayo, rose gold anything and personality types. ‘Does’ poetry — @kimtangwrites on insta
Go to the profile of Damian Evans
Damian Evans
Lead Software Engineer at asos.com
Go to the profile of Jason Gregory
Jason Gregory
Senior Product Manager, ASOS.
Go to the profile of Ben Schofield
Ben Schofield
Lead QA (Web) at ASOS
Go to the profile of Stuart Crocker
Stuart Crocker
Lead Web QA - ASOS
Go to the profile of Kaja Kurowska
Go to the profile of James Norton
James Norton
I love tech. I love the web. I love building successful products and teams. I work at ASOS doing all these things (but these opinions are entirely my own!)
Go to the profile of Harjit Sandhu
Harjit Sandhu
Software Security Engineering
Go to the profile of Kaiser Khan
Go to the profile of NeilD
Go to the profile of Jason Gill
Go to the profile of Lizzie Hiles
Go to the profile of Georgie Webster
Go to the profile of Lee Clements
Lee Clements
Headlining QA and ADM Talent Acquisition here at ASOS.
Go to the profile of Paul MacD.
Go to the profile of River Phillips
River Phillips
Software Engineer Intern @ASOS
Go to the profile of Gareth Waterhouse
Gareth Waterhouse
I mostly write about work, testing and ASOS Tech. I occasionally write about Sunderland AFC.
Go to the profile of Elaine Bettaney
Elaine Bettaney
is a Data Scientist at ASOS. She uses Machine Learning to help customers discover clothes they will love.
Go to the profile of Tom Longhurst
Tom Longhurst
Quality Assurance Engineer at ASOS
Go to the profile of Sakshi Arora
Go to the profile of Johan Escobar
Johan Escobar
QA engineer in London
Go to the profile of Emma Poolman
Go to the profile of Adiba M
Adiba M
Android Engineer @ ASOS, DJ, Music Tech, Founder @ANIMSessions
Go to the profile of Sreekanth S. Nair
Go to the profile of Grace Davies
Go to the profile of AsosTechBlog
Go to the profile of André Guedes
Go to the profile of Stephen Hardwick
Go to the profile of Laurent Delorme
Go to the profile of Kallirroi Dogani
Go to the profile of Hazel Cook
Go to the profile of Filippo Beraldo
Filippo Beraldo
Android Engineer @ ASOS. Formerly @ EatAround and Uniwhere.
Go to the profile of Victor Ireri
Victor Ireri
Apps QA Engineer @ ASOS