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About
ASOS Tech Blog
A collective effort from ASOS's Tech Team, driven and directed by our writers. Learn about our engineering, our culture, and anything else that's on our mind.
Note from the editor

Welcome to the ASOS Tech Blog. It’s a collective effort by the ASOS Tech team, driven and directed by our writers and contributors. We generally blog about our engineering efforts, our company culture, and industry issues.

Editors
Go to the profile of Gareth Waterhouse
Gareth Waterhouse
I mostly write about work and testing. I occasionally write about Sunderland AFC.
Go to the profile of Tony Gorman
Tony Gorman
Principal Engineer @ ASOS. Views are my own. Tá mé i mo chónaí ar an ngréasán
Go to the profile of Adrian Lansdown
Adrian Lansdown
Go to the profile of Maryam Elahi
Maryam Elahi
Go to the profile of Mofe Adeyemi
Mofe Adeyemi
Go to the profile of Dawn Rollocks
Dawn Rollocks
Data Science Manager at ASOS
Go to the profile of Paul Turner
Paul Turner
Go to the profile of Leah Wolstenholme
Leah Wolstenholme
Go to the profile of Ed Holloway-George
Ed Holloway-George
Lead Android Developer @ ASOS | Google Developer Expert for Android
Go to the profile of Lucy Wilson
Lucy Wilson
Go to the profile of Joel Delane
Joel Delane
Engineering Manager @ ASOS, Husband, Father, THFC Season Ticket Holder, President of UK Burger Club & sometimes I make things look pretty on the interwebs 😀
Go to the profile of Niamh McGuigan
Niamh McGuigan
Writers
Go to the profile of alnaykin
alnaykin
technology, science, bitcoin, infosec
Go to the profile of Georgie Webster
Georgie Webster
Go to the profile of André Guedes
André Guedes
Go to the profile of Albino Tonnina
Albino Tonnina
Senior Software Engineer at ASOS
Go to the profile of George Mudie
George Mudie
CISO @ ASOS and reformed software engineer. When not building cyber security teams I enjoy some Nordic noir crime thrillers, Mexican food and Ian M Banks books
Go to the profile of Grace Davies
Grace Davies
Go to the profile of Filippo Beraldo
Filippo Beraldo
Android dev @treatwelluk. Formerly @ASOS, @EatAround and @Uniwhere.
Go to the profile of Jason Gregory
Jason Gregory
Product leader
Go to the profile of Kallirroi Dogani
Kallirroi Dogani
Go to the profile of Michael Waterfall
Michael Waterfall
Senior iOS Engineer at @ASOS
Go to the profile of Adiba M
Adiba M
Go to the profile of Kanthan Siva
Kanthan Siva
Application Security Assurance Lead at ASOS.com and exotic truffle enthusiast
Go to the profile of Fabio Daolio
Fabio Daolio
Data Scientist @ ASOS.com
Go to the profile of Jack Dunn
Jack Dunn
Go to the profile of Dylan Morley
Dylan Morley
Principal Software Engineer, ASOS.com
Go to the profile of Paul MacD.
Paul MacD.
Go to the profile of Damian Evans
Damian Evans
Lead Software Engineer at asos.com
Go to the profile of Laila Nassali
Laila Nassali
All things tech, career & lifestyle. And some personal stories about my faith journey.
Go to the profile of Emma Poolman
Emma Poolman
Go to the profile of Savvas Dalkitsis
Savvas Dalkitsis
Android geek, TDD nut, Principal Software Engineer @ASOS
Go to the profile of Stephen Hardwick
Stephen Hardwick
Go to the profile of Victor Ireri
Victor Ireri
Senior QA Engineer @ ASOS
Go to the profile of Rajesh Muthusamy
Rajesh Muthusamy
Go to the profile of Bryan Liu
Bryan Liu
Machine Learning Scientist at ASOS.com and PhD student at Imperial College London.
Go to the profile of Yaniv Menasherov
Yaniv Menasherov
Cyber Security Incident Response Manager at ASOS
Go to the profile of Joe McGuinness
Joe McGuinness
Go to the profile of Nick Chapsas
Nick Chapsas
Microsoft MVP | Engineering Lead @ Checkout.com
Go to the profile of Stuart Gregg
Stuart Gregg
Security Operations Manager @ ASOS
Go to the profile of Sherrylene Gauci
Sherrylene Gauci
QA engineer at ASOS working in Customer Care Tech.
Go to the profile of linhothy
linhothy
Go to the profile of Sakshi Arora
Sakshi Arora
Go to the profile of Nico Robin
Nico Robin
iOS developer @ASOS
Go to the profile of NeilD
NeilD
Go to the profile of Lizzie Hiles
Lizzie Hiles
Go to the profile of Eugene Niemand
Eugene Niemand
Lead Data QA Engineer at ASOS.com - I have a passion for Test Driven Development, Agile Methodologies, Continuous Integration and Delivery using Microsoft Azure
Go to the profile of Si Jobling
Si Jobling
Engineering Manager at Rightmove. Aficionado for all things "D" in tech and digital; data, design, development and delivery.
Go to the profile of Vasilis Kortsimelidis
Vasilis Kortsimelidis
Web Engineer @ ASOS
Go to the profile of Johan Escobar
Johan Escobar
QA engineer in London
Go to the profile of Joanne Whalley
Joanne Whalley
Business Analyst/Product Owner in ASOS Tech and lover of restaurants, bars, music events and holidays!
Go to the profile of Gary Strange
Gary Strange
Gary is a Big Data Architect at ASOS, a leading online fashion destination for 20-somethings. He advises 11 teams across three domains.
Go to the profile of Jason Gill
Jason Gill
Go to the profile of Leonardo Pasta
Leonardo Pasta
Go to the profile of Sreekanth S. Nair
Sreekanth S. Nair
Go to the profile of Jon Povey
Jon Povey
Software Engineer @ASOS
Go to the profile of Steven Withey
Steven Withey
Go to the profile of Rob Bell
Rob Bell
Rob Bell is a Principal Software Engineer from London, working with high-scale, distributed systems and the people who build them
Go to the profile of Elaine Bettaney
Elaine Bettaney
is a Data Scientist at ASOS. She uses Machine Learning to help customers discover clothes they will love.
Go to the profile of Dylan Lewis
Dylan Lewis
I like iOS, home automation and design systems.
Go to the profile of An Example
An Example
This is an example account for demonstration purposes.
Go to the profile of Scott Mathers
Scott Mathers
Go to the profile of AsosTechBlog
AsosTechBlog
Go to the profile of Callum Trounce
Callum Trounce
Senior iOS Engineer @ ASOS. If you enjoy reading my articles, please don’t forget to clap, follow or leave a tip.
Go to the profile of Huzaifa Asif
Huzaifa Asif
Senior Software Engineer @Asos
Go to the profile of Kaja Kurowska
Kaja Kurowska
Go to the profile of QA Mindset
QA Mindset
I am a lead QA as ASOS in Birmingham. A lot of thoughts, a lot to think about. This is my place to convert thoughts to writing. Views expressed are my own only.
Go to the profile of Marco Bellinaso
Marco Bellinaso
Principal Architect @ASOS.com (and iOS / full-stack dev for fun)
Go to the profile of Peng Jiang
Peng Jiang
Work @FB on #Android
Go to the profile of Vesselin Iliev
Vesselin Iliev
Android enthusiast @ ASOS; passionate about good software
Go to the profile of Paulo Gomes
Paulo Gomes
Software craftsman on the eternal learning path towards (hopefully) mastery. Security enthusiast keen on SecDevOps. My opinions are my own.
Go to the profile of Tom Pereira
Tom Pereira
Go to the profile of Amy Wilson
Amy Wilson
Product Manager at Google
Go to the profile of Paul Taylor
Paul Taylor
I work at online fashion retailer ASOS as their Head of Agile using my passion for people, teams, coaching and agile delivery to help people improve
Go to the profile of David Barrows
David Barrows
Engineering Trainer at ASOS by day, musician by night
Go to the profile of Andy Cocker
Andy Cocker
Go to the profile of Tom Scott
Tom Scott
Principal Software Engineer @ ASOS (https://medium.com/asos-techblog)
Go to the profile of Théo Rémy
Théo Rémy
Senior Software Engineer — ASOS.com
Go to the profile of Conor Mc Cabe
Conor Mc Cabe
Machine Learning Scientist
Go to the profile of Ian Davies
Ian Davies
Go to the profile of Hugh Woods
Hugh Woods
Go to the profile of Duncan Little
Duncan Little
Go to the profile of Tzveta Dinova
Tzveta Dinova
Accessibility Specialist at ASOS.com
Go to the profile of Daniel Agbodza
Daniel Agbodza
Go to the profile of Lewis Holmes
Lewis Holmes
Lewis Holmes is a Principal Software Engineer, using his skills and expertise to support teams to build high quality software and continuously improve.
Go to the profile of Ed Holloway-George
Ed Holloway-George
Lead Android Developer @ ASOS | Google Developer Expert for Android
Go to the profile of Stephanie Lee
Stephanie Lee
Lead Software Engineer at ASOS. Sharing my tech best practices through blogging. Disclaimer: All views are my own.
Go to the profile of Hemang Patel
Hemang Patel
Go to the profile of Ollie Frost
Ollie Frost
Senior Big Data Engineer at ASOS. Loves a black Labrador, Rubik’s Cubes, marathon running and puzzle-solving in general!
Go to the profile of Martin Smith
Martin Smith
Lead data engineer at Asos
Go to the profile of Dave Megins Nicholas
Dave Megins Nicholas
Software Engineer @ ASOS
Go to the profile of Laura Tombs
Laura Tombs
Web Engineer and Community Lead for Women In Tech at ASOS
Go to the profile of Mark Mckillion
Mark Mckillion
I do platform engineering at ASOS and have two young daughters and enjoy watching rugby!
Go to the profile of Omar Abdi
Omar Abdi
Go to the profile of Pawel Piszczatowski
Pawel Piszczatowski
Go to the profile of Harry Senior
Harry Senior
Go to the profile of Jack Humphries
Jack Humphries
Some ramblings on my experiences through travel, information security and much more.
Go to the profile of Clive C
Clive C
Go to the profile of Joshua Beaman
Joshua Beaman
Defensive Cyber Instructor | Former Incident Responder & SOC Analyst | BTL1/2, GCED, GCIA, GCIH, GDAT, GEVA, GXPN
Go to the profile of Robert Hill
Robert Hill
Go to the profile of Sarah Timmins
Sarah Timmins
I am a woman working in tech, mom to a teenage girl and 2 Bulldog boys and love reading
Go to the profile of Bryan Harvey-Smith
Bryan Harvey-Smith
Lead Software Engineer @ ASOS
Go to the profile of Sarah McLarnin
Sarah McLarnin
Go to the profile of Dawn Rollocks
Dawn Rollocks
Data Science Manager at ASOS
Go to the profile of Sofie De Cnudde
Sofie De Cnudde
Go to the profile of Eleanor Loh
Eleanor Loh
Machine Learning Scientist @ ASOS.com
Go to the profile of Nick Brown
Nick Brown
Lead Agile Coach @ ASOS | https://www.nicolasbrown.co.uk | Creator of FlowViz
Go to the profile of Jacob Lang
Jacob Lang
Go to the profile of Leah Wolstenholme
Leah Wolstenholme
Go to the profile of Marija Koteva
Marija Koteva
Go to the profile of Jack Webb
Jack Webb
https://jackwebb.me/ | Android Developer and Software Engineer
Go to the profile of Marcus Anthony
Marcus Anthony
Go to the profile of Rohit Shekhar
Rohit Shekhar
Interested in Machine Learning and all things science.
Go to the profile of Scott Frampton
Scott Frampton
Principal Software Engineer - Reliability Engineering & Operations
Go to the profile of Milan Shah
Milan Shah
Go to the profile of Fabon Dzogang
Fabon Dzogang
Researching Emotions/AI with machine learning and periodicity.
Go to the profile of Fred Rohrbach
Fred Rohrbach
Go to the profile of Georgie Webster
Georgie Webster
Go to the profile of Oskar Lasota
Oskar Lasota
Go to the profile of Gemma Harvey
Gemma Harvey
Go to the profile of Chris Newark
Chris Newark
Go to the profile of Sean Coyle
Sean Coyle
Android Engineer @ASOS
Go to the profile of Soundar Anbu
Soundar Anbu
Software Enthusiast
Go to the profile of Joel Delane
Joel Delane
Engineering Manager @ ASOS, Husband, Father, THFC Season Ticket Holder, President of UK Burger Club & sometimes I make things look pretty on the interwebs 😀
Go to the profile of Lucy Wilson
Lucy Wilson
Go to the profile of Mark Fernandes
Mark Fernandes
ASOS Solutions Architect but probably can't fix your printer
Go to the profile of Richard Makepeace
Richard Makepeace
Go to the profile of Ed Harris
Ed Harris
Go to the profile of Dan Dickinson
Dan Dickinson
Go to the profile of Dominik Kiersz
Dominik Kiersz
An avid enthusiast of dabbling in tech | Platform Engineer @ ASOS | LI: https://uk.linkedin.com/in/dakiersz
Go to the profile of Tommy Couzens
Tommy Couzens
Go to the profile of Callum Akhtar
Callum Akhtar
Go to the profile of Murtaza Zaveri
Murtaza Zaveri
Lead Data Engineer at ASOS