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About
The ASOS Tech Blog
A collective effort from ASOS's Tech Team, driven and directed by our writers. Learn about our engineering, our culture, and anything else that's on our mind.
Note from the editor

Welcome to the ASOS Tech Blog. It’s a collective effort by the ASOS Tech team, driven and directed by our writers and contributors. We generally blog about our engineering efforts, our company culture, and industry issues.

Editors
Go to the profile of Rosie Tredwell
Rosie Tredwell
Go to the profile of Gareth Waterhouse
Gareth Waterhouse
I mostly write about work and testing. I occasionally write about Sunderland AFC.
Writers
Go to the profile of alnaykin
alnaykin
technology, science, bitcoin, infosec
Go to the profile of Georgie Webster
Georgie Webster
Go to the profile of André Guedes
André Guedes
Go to the profile of Albino Tonnina
Albino Tonnina
Senior Software Engineer at ASOS
Go to the profile of Ben Schofield
Ben Schofield
Platform Lead (Web) at ASOS
Go to the profile of George Mudie
George Mudie
CISO @ ASOS and reformed software engineer. When not building cyber security teams I enjoy some Nordic noir crime thrillers, Mexican food and Ian M Banks books
Go to the profile of Roberto Branco-Rhodes
Roberto Branco-Rhodes
Associate Software Engineer @ ASOS
Go to the profile of Grace Davies
Grace Davies
Go to the profile of Giovanni Puntil
Giovanni Puntil
Web Engineer @ASOS
Go to the profile of Filippo Beraldo
Filippo Beraldo
Android dev @treatwelluk. Formerly @ASOS, @EatAround and @Uniwhere.
Go to the profile of Lee Clements
Lee Clements
Headlining QA and ADM Talent Acquisition here at ASOS.
Go to the profile of Jason Gregory
Jason Gregory
Senior Product Manager, ASOS.
Go to the profile of Harjit Sandhu
Harjit Sandhu
Software Security Engineering
Go to the profile of Kim Tang
Kim Tang
UX / UI Designer @ ASOS. Obsessed with sriracha mayo, rose gold anything and personality types.
Go to the profile of Kaiser Khan
Kaiser Khan
Go to the profile of Kallirroi Dogani
Kallirroi Dogani
Go to the profile of Ariel Dan
Ariel Dan
Web QA Engineer - "I don't know if I love testing, or if testing loves me"
Go to the profile of Adiba M
Adiba M
Go to the profile of Michael Waterfall
Michael Waterfall
iOS Engineer at @ASOS
Go to the profile of Hazel Cook
Hazel Cook
Go to the profile of Alex Brown
Alex Brown
Freelance / contract .net developer
Go to the profile of Chris Economou
Chris Economou
I build stuff @ ASOS • Amateur Photographer • Traveller
Go to the profile of Fabio Daolio
Fabio Daolio
Data Scientist @ ASOS.com
Go to the profile of Laurent Delorme
Laurent Delorme
Go to the profile of Kanthan Siva
Kanthan Siva
Application Security Assurance Lead at ASOS.com and exotic truffle enthusiast
Go to the profile of Dylan Morley
Dylan Morley
Principal Software Engineer, ASOS.com
Go to the profile of Jack Dunn
Jack Dunn
Go to the profile of Lewis Prescott
Lewis Prescott
Go to the profile of Paul MacD.
Paul MacD.
Go to the profile of Andy Mills
Andy Mills
Web Platform Lead — Taking web on the journey to awesomeness
Go to the profile of Craig Morten
Craig Morten
26 • London • Yet Another JS Guy • JavaScript, TypeScript, React, Node, Deno, Kubernetes, Azure
Go to the profile of Damian Evans
Damian Evans
Lead Software Engineer at asos.com
Go to the profile of Laila Nassali
Laila Nassali
All things tech, career & lifestyle. And some personal stories about my faith journey.
Go to the profile of Ely Ochola
Ely Ochola
Senior Web QA Engineer @ASOS 🤓. F1 Fanatic, gamer, BJJ & MMA enthusiast
Go to the profile of Emma Poolman
Emma Poolman
Go to the profile of Savvas Dalkitsis
Savvas Dalkitsis
Android geek, TDD nut, Principal Software Engineer @ASOS
Go to the profile of Stephen Hardwick
Stephen Hardwick
Go to the profile of James Norton
James Norton
I love tech. I love the web. I love building successful products and teams. I work at ASOS doing all these things (but these opinions are entirely my own!)
Go to the profile of Victor Ireri
Victor Ireri
Senior QA Engineer @ ASOS
Go to the profile of Rajesh Muthusamy
Rajesh Muthusamy
Go to the profile of Bryan Liu
Bryan Liu
Machine Learning Scientist at ASOS.com and PhD student at Imperial College London.
Go to the profile of Joe McGuinness
Joe McGuinness
Go to the profile of Doug Idle
Doug Idle
Senior Agile Delivery Manager at ASOS.com and Amateur Rock Star
Go to the profile of Yaniv Menasherov
Yaniv Menasherov
Cyber Security Incident Response Manager at ASOS
Go to the profile of Stuart Gregg
Stuart Gregg
Security Operations Manager @ ASOS
Go to the profile of Nick Chapsas
Nick Chapsas
Microsoft MVP | Engineering Lead @ Checkout.com
Go to the profile of Sherrylene Gauci
Sherrylene Gauci
QA engineer at ASOS working in Customer Care Tech.
Go to the profile of Linh Nguyen My
Linh Nguyen My
A Self-taught Software Engineer @LEGO, prev @ASOS. Also interested in UI. You can find me @ pinglinh.com
Go to the profile of Reda Kechouri
Reda Kechouri
Reda Kechouri is a Data Science Manager at ASOS.com. When he's not helping teams deliver ML models, he collects records and occasionally DJs in East London.
Go to the profile of Nico Robin
Nico Robin
iOS developer @ASOS
Go to the profile of Sakshi Arora
Sakshi Arora
Go to the profile of Lizzie Hiles
Lizzie Hiles
Go to the profile of Eugene Niemand
Eugene Niemand
Lead Data QA Engineer at ASOS.com - I have a passion for Test Driven Development, Agile Methodologies, Continuous Integration and Delivery using Microsoft Azure
Go to the profile of NeilD
NeilD
Go to the profile of Vasilis Kortsimelidis
Vasilis Kortsimelidis
Web Engineer @ ASOS
Go to the profile of Si Jobling
Si Jobling
Engineering Manager at @ASOS. Aficionado for all things "D" in tech and digital; data, design, development and delivery.
Go to the profile of Tom Longhurst
Tom Longhurst
Quality Assurance Engineer at ASOS
Go to the profile of Neil Syrett
Neil Syrett
Lead QA Engineer at asos.com
Go to the profile of Johan Escobar
Johan Escobar
QA engineer in London
Go to the profile of Gary Strange
Gary Strange
Gary is a Big Data Architect at ASOS, a leading online fashion destination for 20-somethings. He advises 11 teams across three domains.
Go to the profile of Joanne Whalley
Joanne Whalley
Business Analyst/Product Owner in ASOS Tech and lover of restaurants, bars, music events and holidays!
Go to the profile of Jason Gill
Jason Gill
Go to the profile of Leonardo Pasta
Leonardo Pasta
Go to the profile of Sreekanth S. Nair
Sreekanth S. Nair
Go to the profile of Rob Bell
Rob Bell
Rob Bell is a Principal Software Engineer from London, working with high-scale, distributed systems and the people who build them
Go to the profile of Jon Povey
Jon Povey
Software Engineer @ASOS
Go to the profile of Steven Withey
Steven Withey
Go to the profile of Dylan Lewis
Dylan Lewis
I like iOS, home automation and design systems.
Go to the profile of Elaine Bettaney
Elaine Bettaney
is a Data Scientist at ASOS. She uses Machine Learning to help customers discover clothes they will love.
Go to the profile of Stuart Crocker
Stuart Crocker
Lead Web QA - ASOS
Go to the profile of An Example
An Example
This is an example account for demonstration purposes.
Go to the profile of Scott Mathers
Scott Mathers
Go to the profile of AsosTechBlog
AsosTechBlog
Go to the profile of Callum Trounce
Callum Trounce
iOS Engineer @ ASOS
Go to the profile of Kaja Kurowska
Kaja Kurowska
Go to the profile of Huzaifa Asif
Huzaifa Asif
Senior Software Engineer @Asos
Go to the profile of QA Mindset
QA Mindset
I am a lead QA as ASOS in Birmingham. A lot of thoughts, a lot to think about. This is my place to convert thoughts to writing. Views expressed are my own only.
Go to the profile of Marco Bellinaso
Marco Bellinaso
Software Architect @ASOS.com (and iOS / full-stack dev for fun)
Go to the profile of Peng Jiang
Peng Jiang
Work @Huawei on #Android
Go to the profile of Vesselin Iliev
Vesselin Iliev
Android enthusiast @ ASOS; passionate about good software
Go to the profile of Paulo Gomes
Paulo Gomes
Software craftsman on the eternal learning path towards (hopefully) mastery. Security enthusiast keen on SecDevOps. My opinions are my own.
Go to the profile of River Phillips
River Phillips
Software Engineer @ASOS
Go to the profile of Tom Pereira
Tom Pereira
Go to the profile of AJ
AJ
I do all my own stunts | Scottish | FoodNinja |She | Comes from a smoke-free home and is pet-friendly.
Go to the profile of Amy Wilson
Amy Wilson
Product Manager at Google
Go to the profile of Paul Taylor
Paul Taylor
I work at online fashion retailer ASOS as their Engineering Competency Lead using my passion for people, coaching and agile delivery to help people improve
Go to the profile of David Barrows
David Barrows
Sr. Software Engineer at ASOS by day, musician by night
Go to the profile of Andy Cocker
Andy Cocker
Go to the profile of Tom Scott
Tom Scott
Go to the profile of Théo Rémy
Théo Rémy
Senior Software Engineer — ASOS.com