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Assembled Illusions
Media Franchises, Transmedia Storytelling, and Hollywood Entertainment
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Talking Franchises: The World of Transmedia Development with Jeff Gomez
Talking Franchises: The World of Transmedia Development with Jeff Gomez
Interview about the world of transmedia development with expert Jeff Gomez, CEO of Starlight Runner Entertainment.
Tara Lomax
Mar 1, 2019
“Too Busy Building a World to Tell a Story”: Between World-Building and Storytelling in the…
“Too Busy Building a World to Tell a Story”: Between World-Building and Storytelling in the…
Journal article in a special dossier on Australian superheroes and the Cleverman television series, published in Senses of Cinema.
Tara Lomax
Jan 9, 2019
‘Black Panther’ Defies Wakanda’s Self-Containment in the Marvel Cinematic Universe
‘Black Panther’ Defies Wakanda’s Self-Containment in the Marvel Cinematic Universe
Wakanda’s isolationism doesn’t separate Black Panther from the Marvel Cinematic Universe — it reinforces its connection.
Tara Lomax
Apr 4, 2018
“That’s Not How the Force Works!” Rebooting the Franchise Mythos in ‘Star Wars: The Last Jedi’
“That’s Not How the Force Works!” Rebooting the Franchise Mythos in ‘Star Wars: The Last Jedi’
The Last Jedi pushes the boundaries of audience expectation by re-negotiating the mythos, or brand essence, of the franchise itself.
Tara Lomax
Jan 15, 2018
‘Rogue One’ and the Paradoxes of Franchise Development
‘Rogue One’ and the Paradoxes of Franchise Development
Can a Star Wars story standalone? The paradox of ‘standing alone’ while also connected to a bigger story is central to franchise…
Tara Lomax
Mar 11, 2017
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