Justmigrate

The perks of influence: Who wins with Klout?

So techcrunch founder Michael Arrington has done a 180 on Klout and has not only decided it is a worthwhile undertaking but has put his money were his mouth is by investing but are revamps of Klout and PeerIndex really going to do anything to improve…

Thank you, Wow and Done — The only 3 metrics you need

There’s a lot of talk about metrics, measurement and ROI in social media.While I agree that numbers are important, it is easy for numbers to be misleading. They’re nice to have and they can be reassuring but what are they actually saying?

Want to succeed in social media? Don’t forget your existing customers!

When people ask me to help their business or organisation make the most of social media I always ask them “Why?” because I want to know what their expectations are.

3 Worrying Trends in Social Media — Part 1: Competitions and giveaways

Whilst it’s great that more brands are getting involved online, I worry that their goals are not properly defined. This is underlined by three trends I’m observing in social media right now.

Social Media + Engaged Employees = Big brand wins

A happy employee is a great online and offline brand ambassador and enthusiast. Unhappy employees are also brand ambassadors but not necessarily the kind you want representing your brand. Especially with today’s wide access to twitter…

HOW TO: Evaluate a social/digital/new media candidate’s twitter account for know-how

*It is important to keep in mind that not everyone uses twitter to “talk shop”*

There are quite a few people out there — including myself — looking for work in…

Don’t brand yourself , just BE yourself

I come across a lot of people talking about personal branding and I really feel strongly against it.
I used to think it was an interesting idea and that people should definitely have a brand but then I had some discussions with people who were against it I…

The role of agencies in brand community management (and social media)

Picture a party for the most important event of your life. It makes sense to hire an experienced event planner to help you make it the best it can but are you going to let the event planner greet your guests?A…