The Best Digital Marketing Tools in Australia
The digital marketing landscape seems to move quicker and quicker with every year that passes. In 2021 alone, you have to deal with the aftermath of the pandemic, App Tracking Transparency and iOS 14, the rise and fall of social media platforms, and more. Where do you even start?
Read More: Ad Targeting Optimization — Why It’s Important Post iOS 14
Well, the first thing to realize is that you aren’t alone. In Australia, you’re lucky enough to have access to some incredible digital marketing tools. While some tools help to keep you organized, others are made for ad optimization, email automation, and post scheduling on social media. Whatever your needs, you’re likely to find a tool to help this year.
If we were to type all the tasks that marketers faced each day, our fingers would be numb before we could get close to the end. One of the biggest problems for marketers is keeping social media ads on the right path. It appears ad campaigns start leaking money minutes after you update them.
As mentioned, there’s a tool for everything in the world of marketing. Don’t think that getting a tool makes you weak. Tools that use artificial intelligence, machine learning, and other technology are all designed to take on mundane tasks. This way, you can perform your role as a marketer once again (without getting bogged down by the boring stuff!).
Ahrefs
Let’s face it, everybody has had trouble with SEO (search engine optimization) once in their lives. If you’re tired of monitoring competitors and the industry, now is the time to implement this tool. Among other things, you’ll get a regular organic search report with all the information you need regarding the search traffic of your competitors.
Everybody wants to outrank their competitors, and this is possible with Ahrefs. You’ll have competitor analysis features as well as content research, backlink research, and web monitoring. Above all these features, though, we like the ease of use and convenience of this popular tool.
Read More: The Breakdown: SEO, Keywords, and Bidding Explained
Canva
Every year, Canva seems to add another arm to the service.Do you dread the creative tasks as a marketer or business? Does your stomach rumble with fear whenever somebody mentions graphic design? If this is the case, Canva is the tool you need — once you try it, you’re unlikely to ever go back.
Even if you have very little graphic design experience, you’ll find it easy to create content from templates and the many other valuable features. You can choose between business cards, logos, presentations, posters, infographics, brochures, flyers, and many other content types. The platform is intuitive, and the drag-and-drop format accommodates beginners excellently.
Trapica and Bilbi Analytics
We’ve included these two suggestions together since they both come from Trapica, but they offer value in very different ways. First, Bilbi Analytics provides deep insights into ad performance. Even after the iOS 14 update, Bilbi helps businesses to generate insights while also providing suggestions and recommendations to improve ad campaigns. For those ready for optimization automation, you need Trapica…the bigger brother.
That’s right — Trapica will automatically optimize various aspects of your ad campaigns across Facebook, Snapchat, Twitter, LinkedIn, Instagram, Google, TikTok, and plenty of other social media websites. While you focus on the bigger picture, Trapica optimizes targeting, bidding, budgeting, A/B testing, and budget scaling.
Read More: Trapica Marketing Suite
Whether you choose Trapica or Bilbi, you’ll enjoy genuine insights for your ad campaigns and lots of value. Ad campaigns are too difficult to monitor alone, and this is an even truer statement since iOS 14. Why not allow Trapica or Bilbi Analytics to gather data, make suggestions, automatically optimize ad campaigns with advanced machine learning and artificial intelligence models, and free some time for more important marketing tasks?
Read More: Bilbi Analytics Tools for Marketers
Yoast
If you still rely heavily on WordPress for your content, you’ve probably heard people talking about Yoast, and the tool lives up to the hype. Though it might take some getting used to, Yoast offers SEO advice as you write content. It will inform you of improvements you could make with links, keywords, readability, and more. With SEO still playing a huge role today, Yoast also helps with smaller tasks like meta descriptions, snippets, and image titles.
Hemingway App
Sticking with a similar theme, we want to provide an alternative to those who need help with content readability. Rather than monitoring as you go, we recommend copy and pasting your content into the Hemingway App once you’re finished. From here, the platform will suggest a readability score, offer advice on how you use passive/active voice and other writing techniques, and review the difficulty of your sentences.
If you find that lots of your writing is hard to read, you may want to adjust your approach for all future content. Over time, you’ll naturally write in a way that resonates with your audience (and in a way that generates a good score on Hemingway too!).
Hootsuite
Most people have heard of Hootsuite by this point, but that doesn’t mean that it should be missing from this list. This is an effective tool if you find yourself getting headaches continually switching tabs between all your different social media accounts. With Hootsuite, you’ll access all accounts in one place and can even post from this central hub.
Once all your social media accounts are integrated, you have a dashboard to check the performance of posts, connect with people who comment or send messages, see what content has been shared, and even schedule future posts.
Even if you’ve used Hootsuite in the past and walked away displeased, we recommend giving it another chance. Since the tool is always evolving and expanding, it’s worth looking again because the developers may have just added a new feature that helps your marketing team.
Read More: HootSuite vs Alternatives: Social Management Tools for Small Businesses
For us, Pocket is the tool that nobody realizes that they need until they use it for the first time. It won’t change your life, but it will make certain things much easier. It may sound simple, but the premise with Pocket is to provide people with a place to save videos, web pages, articles, and URLs. With an account, you’ll access these saved URLs from your computer, laptop, tablet, phone, and other devices.
Why is this a thing? Because you can save content ideas, product ideas, guides and how-to’s, and anything else the marketing team needs. If multiple members have access to Pocket, you can quickly save a URL for all other team members to see within seconds. We’ve all read a brilliant article and then struggled to find it again… Pocket prevents this frustrating occurrence from happening.
Headline Analyzer
What do we all know about headlines? They need power. They need impact. But how do you write a headline that has both attributes? Not everybody knows, and proof of this is in the facts. Around 80% of people never read an article beyond the headline. Thankfully, businesses and marketers have access to Headline Analyzer, which provides a score out of 100 for all headlines.
The tool is easy to use, and you can start by simply pasting a headline into the search bar. Within moments, you’ll have a score based on structure, grammar and spelling, and the use of emotive words. What’s more, you’ll also see the headline in action as it generates an imitation of Google results.
Read More: Tools for SEO: Google Keyword Planner vs. Google Trend
Udemy
It’s hard to admit when you lack skills in a certain area, but we don’t think that anybody should be ashamed of not having a particular skill. Instead of suppressing the shame, strive to educate yourself. Udemy has thousands of courses, many of which are based in the world of marketing. You can complete courses on Google Ads, Facebook ads, web development, retargeting, content marketing, and other topics.
If you’re ashamed of your knowledge gaps, you don’t even need to tell anybody. Just complete the course privately and boost your understanding so that you don’t feel out of touch in the next marketing meeting.
Choosing Marketing Tools
We’ve introduced you to some effective digital marketing tools today, and there are many more that we haven’t mentioned. But how do you choose a tool for your marketing team?
First, your team needs to feel comfortable with the tool. While Grammarly, Hemingway App, and Yoast might look similar, your marketing specialist may have a clear favorite. Speak with the team and the tools that they prefer to use. Second, choose tools that are secure, scalable, and flexible. What if the business experiences a sudden growth spurt this year? Will the tools you choose now cope with the extra demand?
Don’t be afraid to make the most of the free trials that many of these businesses offer. Play around with them, use them as intended, get opinions from others in the business, and then proceed with the ones that generate the best feedback!
