The arrival of Google’s Privacy Sandbox brings immense confusion to the Adtech industry. As it soon…
The first Ad tech newsletter focused solely on the sell side of the digital advertising space. The newsletter is…
With the digital channels and technology evolving and getting smarter day by…
Publishers typically glance at their sales in two forms: direct and indirect.
In the previous post, we explained about what ads.txt is and why you should be concerned about it as a…
The speed at which online marketing approach is making an impact is perplexing. Strategies…