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Automotive SEO
When people want to buy a car, they don’t turn on the television. They don’t turn on the radio. They rarely grab a newspaper. They go to the search engines. That’s where car dealers need to be in order to sell more vehicles.
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The Most Disappointing Part of Our Dealer PPC Audits
The Most Disappointing Part of Our Dealer PPC Audits
There seems to be a “secret sauce” brewing at our company, not because we thought it was a secret but because we learned that it’s not…
Dealer Authority
Jul 20, 2015
The Growing Plague of Google Analytics Spam and How to Filter It
The Growing Plague of Google Analytics Spam and How to Filter It
It’s spam. That’s the bad news. The good news is that it’s not really hurting you. The better news is that you can get rid of it.
Dealer Authority
Jul 9, 2015
In the Middle, it’s the Messaging that Makes Digital Success
In the Middle, it’s the Messaging that Makes Digital Success
In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put…
Dealer Authority
Jul 7, 2015
Straight to Inventory versus Landing Pages for PPC
Straight to Inventory versus Landing Pages for PPC
There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling…
Dealer Authority
Jul 3, 2015
How to Get Links Without Breaking the Rules
How to Get Links Without Breaking the Rules
Despite the rise of social signals and the continued prominence of content as primary search engine optimization tools, high-quality…
Dealer Authority
Jun 28, 2015
You Can’t Optimize Two Dealers in the Same City with the Same Make
You Can’t Optimize Two Dealers in the Same City with the Same Make
I can already hear the vendors scrambling to put together their rebuttals. I’m not going to dwell on the issue, but it’s an important one…
Dealer Authority
Jun 23, 2015
Links Still Matter for Automotive SEO
Links Still Matter for Automotive SEO
I had a debate with an automotive SEO buddy back last year about the validity of high-quality inbound links for the purpose of search…
Dealer Authority
Jun 19, 2015
Content is Important, but there’s More to SEO than Building Pages
Content is Important, but there’s More to SEO than Building Pages
I’ve been pretty torn over the last few months. On one hand, I’m so pleased to see that dealers (and even some vendors) are really starting…
Dealer Authority
Jun 19, 2015
Calling Out the Vendor Who Said Links Don’t Work for SEO…
Calling Out the Vendor Who Said Links Don’t Work for SEO…
I don’t enjoy calling out vendors. It’s something that I think is unprofessional in most situations. Sometimes, when a vendor is truly…
Dealer Authority
Jun 17, 2015
Focus on Value, not Word Count with your Content
Focus on Value, not Word Count with your Content
It may be the biggest change in the Google algorithm that very few people noticed. The reason they didn’t notice is that the change has…
Dealer Authority
Jun 16, 2015
5 Reasons Why Dealer SEO Simply Won’t Die
5 Reasons Why Dealer SEO Simply Won’t Die
It really depends on who you ask and what day of the week it is. Depending on what’s buzzing, any of a number of automotive marketing gurus…
Dealer Authority
Jun 16, 2015
The Cliche of Dealer SEO and Analogies to Support it
The Cliche of Dealer SEO and Analogies to Support it
Pulse rates are different depending on what artery you check and what method you use. Checking someone’s carotid artery by hand can yield a…
Dealer Authority
Jun 14, 2015
Google: Go Mobile-Friendly of Go Away, Automotive Website Providers
Google: Go Mobile-Friendly of Go Away, Automotive Website Providers
We have had the blessing of only “blacklisting” a couple of website providers since we started doing SEO for dealers in 2013. Now, there’s…
Dealer Authority
Jun 14, 2015
3 Keys to Knowing if Your Dealership’s SEO is Really Doing the Job
3 Keys to Knowing if Your Dealership’s SEO is Really Doing the Job
This is one of those blog posts that my team will probably hate. I can already hear them. “Stop giving away our secrets!” As I’ve posted…
Dealer Authority
Jun 14, 2015
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