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Automotive Social Media
So much of life happens as a result of our vehicles. It takes us places. We interact with each other in them. We have experiences while driving or riding that last. For car dealers. utilizing social media properly can help them engage.
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The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn’t Work
The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn’t Work
There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It’s encouraging…
Dealer Authority
Jul 24, 2015
Just Because We Don’t Republish Social Content Doesn’t Mean It’s Wrong
Just Because We Don’t Republish Social Content Doesn’t Mean It’s Wrong
A dealer asked me today if that’s a best practice or something that we do for the sake of proper service. The answer is that it’s both…
Dealer Authority
Jun 28, 2015
Why Social Trumps Search for Paid Inventory Shopper Traffic
Why Social Trumps Search for Paid Inventory Shopper Traffic
It’s no secret I have never been a huge fan of PPC or Google Adwords. Don’t get me wrong, I feel they have their place but what I have…
Dealer Authority
Jun 28, 2015
Why Social Media Is Actually Good For Your Dealership
Why Social Media Is Actually Good For Your Dealership
Are you one of the few that blasts Social Media as a form of marketing? Maybe you just don’t believe that it works. Maybe you think it’s a…
Dealer Authority
Jun 23, 2015
Some People MUST Read Reviews First
Some People MUST Read Reviews First
It’s been a while since I bought a car. Six years. Yep, I’m one of those people. A lot has changed since then. I know that next time I buy…
Dealer Authority
Jun 19, 2015
Dealers on Social Media should Never Ask for Anything without a Reason
Dealers on Social Media should Never Ask for Anything without a Reason
I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had…
Dealer Authority
Jun 16, 2015
Social Media is More Akin to Television than Search or Other Internet Marketing Forms
Social Media is More Akin to Television than Search or Other Internet Marketing Forms
One of the biggest misunderstandings surrounding social media is that it’s a distant cousin of search engine marketing or that it’s goals…
Dealer Authority
Jun 16, 2015
Why Does Automotive Social Media Still Suck?
Why Does Automotive Social Media Still Suck?
When we first built our company in 2013, we had a big fear. It was a sense of urgency that drove us to make aggressive moves, hire talented…
Dealer Authority
Jun 14, 2015
Vendor Partnerships and the Importance of Making Ego Begone
Vendor Partnerships and the Importance of Making Ego Begone
The word “begone” is such a funny word. It has a powerful meaning but is so rarely used outside of board games and exocisms. We’re going to…
Dealer Authority
Jun 14, 2015
The future of automotive marketing: car deals that stalk you on social media
The future of automotive marketing: car deals that stalk you on social media
The world of automobiles has always been associated with big advertising. From car dealers buying huge billboards in prime locations on the…
Dealer Authority
Jun 14, 2015
Why Your Facebook Page Needs To Lose Likes
Why Your Facebook Page Needs To Lose Likes
There is a purge coming from Facebook and it affects all business pages. Various social media outlets have carried out their own version of…
Dealer Authority
Jun 14, 2015
On the Art (and science) of Social Media Posting Frequency
On the Art (and science) of Social Media Posting Frequency
Common advice in the automotive industry: “There are very strict rules that dealers should follow when posting to social media, especially…
Dealer Authority
Jun 14, 2015
ROI Comes in Two Forms for Car Dealers on Social Media
ROI Comes in Two Forms for Car Dealers on Social Media
There’s one type of return on investment that most car dealers seem to be focused on. There’s another form that seems to be totally missed…
Dealer Authority
Jun 14, 2015
How to Leverage Instagram to Capture More Car Buyers
How to Leverage Instagram to Capture More Car Buyers
Instagram is a fairly new platform to the social media lineup, but it is seriously underutilized when it comes to marketing. For those who…
Dealer Authority
Jun 14, 2015
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