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Value Proposition — Iteration

Value Proposition — Iteration

Incorporating what we learned from the Competitor Analysis, as well as our thinking about the most compelling Use Cases, we were asked to…
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Kinza Kasher
Competitor Assessment

Competitor Assessment

This exercise was to help us find and critique products, services, companies, and ideas that overlap with our own thesis concerns. This…
Go to the profile of Kinza Kasher
Kinza Kasher
Prototype Plan

Prototype Plan

Note: This prototype plan for thesis is in constant iteration. Later tasks for dates to come will be added and current ones edited as…
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Kinza Kasher
Prototype Roadmap

Prototype Roadmap

The first step of building a Prototype Plan included making a prototype roadmap. This first pass is your analysis of where you have been…
Go to the profile of Kinza Kasher
Kinza Kasher
Ideas + Criteria Matrix

Ideas + Criteria Matrix

To help us focus our thesis exploration moving forward, we were asked to make a matrix which included the following:
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Kinza Kasher
Reflections on Mini Prototype

Reflections on Mini Prototype

Crudely render many ideas to find a solution worthy of a more precise investigation. — Frank Gehry
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Kinza Kasher
Value Proposition & Product Lifecycle

Value Proposition & Product Lifecycle

Value Proposition
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Kinza Kasher
Starting fresh Pt. II

Starting fresh Pt. II

My problem area is:
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Kinza Kasher
Starting fresh

Starting fresh

Coming back to school and doing this exercise as a group was definitely a great way of starting fresh. This idea was just to sketch new…
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Kinza Kasher
Feedback: Defining the idea further

Feedback: Defining the idea further

After last week, I got the chance to sit down with Eric and two of my classmates, Abhi and Kate. I also analyzed the feedback I received…
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Kinza Kasher
Color = communication?

Color = communication?

The past two weeks turned out to be very informative in terms of how important it is for this concept to revolve around a simple…
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Kinza Kasher
Exploring alternate directions

Exploring alternate directions

This week, I set out to test communication through visual representation of emotions using color. In my research and progress from the…
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Kinza Kasher
Prototype: Feedback and lessons learned

Prototype: Feedback and lessons learned

One of the most important lessons learned from presenting my prototype was that people were most curious to see how I had tested the…
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Kinza Kasher
Prototype I: Presentation

Prototype I: Presentation

This week I presented prototype I tackling communication between people living with MS and their network of supporters.
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Kinza Kasher
What’s wrong: zooming in on details

What’s wrong: zooming in on details

While talking to people in interviews and reading posts online in support groups, the recurring themes surrounded problems in…
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Kinza Kasher
Identifying Hypothesis I: Communication Help

Identifying Hypothesis I: Communication Help

When identifying the hypothesis from the earlier assumptions that I was working on, I saw that there was a common theme amongst them…
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Kinza Kasher

Insights from role playing

I had a lot of great insights from the mockup session in class. Some great takeaways and my observations are listed below:
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Kinza Kasher
Assumptions Map

Assumptions Map

Every week, I continue to go back to things I am assuming when first talking to people in the MS community. Below are some of my starting…
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Kinza Kasher
Summary of Preliminary Research

Summary of Preliminary Research

Major learning points so far:
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Kinza Kasher
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