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How to “Mature” Your Company’s Content Marketing Strategy

How to “Mature” Your Company’s Content Marketing Strategy

Content marketing is certainly not a novelty concept, but it may feel new to plenty of marketers. At least, that’s what 2017 research from…
Go to the profile of Sapir Segal
Sapir Segal
4 Things Every Content Marketer Can Learn From Snapchat

4 Things Every Content Marketer Can Learn From Snapchat

Go to the profile of Ben Green
Ben Green
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Lots of U.S. companies are not ready for new data protection policies

Lots of U.S. companies are not ready for new data protection policies

Something big happens this week. The GDPR (General Data Protection Regulation) goes into effect in Europe. It provides strict regulations…
Go to the profile of Paul Dughi
Paul Dughi
Facebook says it deleted half a billion fake accounts and 837 million spam message in 1Q 2018

Facebook says it deleted half a billion fake accounts and 837 milli...

When your platform is built around user-generated content, not everybody will use it for good. Policing the content to make sure people…
Go to the profile of Paul Dughi
Paul Dughi
Strike Three for YouTube? Caught in yet Another Ad Scandal

Strike Three for YouTube? Caught in yet Another Ad Scandal

More bad news YouTube: a new report claims the social video platform is once again serving ads for major advertisers on videos with…
Go to the profile of Paul Dughi
Paul Dughi
GDPR Compliance: 8 Steps B2B Marketers Need to Take

GDPR Compliance: 8 Steps B2B Marketers Need to Take

Forget Bitcoin, Personal Data is the new currency.
Go to the profile of Noam Schulman
Noam Schulman
4 Strategies to Prepare Social Media for GDPR

4 Strategies to Prepare Social Media for GDPR

Where did your GDPR journey begin?
Go to the profile of Noam Schulman
Noam Schulman
7 B2B Marketing Challenges (And How CRM can Help)

7 B2B Marketing Challenges (And How CRM can Help)

How do you align your B2B marketing approach with the shifting technological landscape? Do you embrace new tools and trends? Or do you sit…
Go to the profile of Noam Schulman
Noam Schulman
Is Social Media the Answer to Your GDPR Crisis?

Is Social Media the Answer to Your GDPR Crisis?

If you’re an avid reader of our blog, you probably saw last week’s introductory article on GDPR. Like many companies in the MarTech space…
Go to the profile of Noam Schulman
Noam Schulman
What Is GDPR and How It Affects B2B Marketers

What Is GDPR and How It Affects B2B Marketers

Unless you’ve been living under a rock, by now you should have heard, read or watched something, somewhere about the General Data…
Go to the profile of Noam Schulman
Noam Schulman
3 Tricks for Maximizing Event ROI with Employee Advocacy

3 Tricks for Maximizing Event ROI with Employee Advocacy

In-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and…
Go to the profile of Noam Schulman
Noam Schulman
How B2B Social Media Managers Can Contribute to Company Success

How B2B Social Media Managers Can Contribute to Company Success

Being a social media manager is a full-time job. A little bit of content creation, curation, audience engagement, social outreach, and…
Go to the profile of Noam Schulman
Noam Schulman
8 Tools Social Media Managers Use to Grow their Skills

8 Tools Social Media Managers Use to Grow their Skills

Your company has a Facebook, LinkedIn, and Twitter channel to run, so they hired you as their social media manager…
Go to the profile of Noam Schulman
Noam Schulman
5 B2B Marketing Conferences Every CMO Must Attend in 2018

5 B2B Marketing Conferences Every CMO Must Attend in 2018

2018 is creeping upon us and what a better way to start the new year than with some conference warm-up?
Go to the profile of Noam Schulman
Noam Schulman
How Sales and Marketing Can Work Together to Improve the Company’s Bottom Line

How Sales and Marketing Can Work Together to Improve the Company’s ...

Throughout my career, I’ve witnessed numerous sales and marketing teams that simply don’t communicate. Today, as a CEO, one of my top…
Go to the profile of Noam Schulman
Noam Schulman
Social Media is About Creating Dialogues NOT Monologues

Social Media is About Creating Dialogues NOT Monologues

With the explosion of new marketing technologies and touch-points implemented throughout different stages of the buyer journey, it has…
Go to the profile of Noam Schulman
Noam Schulman
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