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babbleon
Insightful and open-minded op-eds from the curious but skeptical
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Marketing
Leah Bury
in
babbleon
May 21, 2018
As Consumers, We Must Influence the Influencers
The recent uproar of Kim Kardashian’s latest product…
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84
Leah Bury
in
babbleon
Dec 14, 2017
DoneGood: Helping Consumers Buy Goods that Do Good
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Leah Bury
in
babbleon
Apr 11, 2017
“Woke” Brands Need to Wake Up
Many brands are trying to connect with millennials by tapping into conversations about social issues, but are coming off as superficial and doing nothing of substance to…
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4
Matt Gefen
in
babbleon
Mar 24, 2017
The Appeal of Responsibility
Consumers are eager to make a social impact with their buying decisions
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31