Earlier this week, Jessica Guynn, Silicon Valley reporter from USA Today tweeted:
As a media analyst, one problem I often come across is this sheer animosity from journalists towards data and analytics.
One reason is due to fear. For instance, a while back I was asked: “How can editors survive in the future of data?”…
There seems to be an infinite number of different ways to calculate churn rate, the rate at which you lose your customers. And yet it’s one of the most important metrics that we have.