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Baekdal Extra

An extra serving of insights from Baekdal Plus

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Thomas Baekdal in Baekdal Extra

How a Growth in Social Engagement is Also a Drop in Reach and Loyalty

Earlier this week, Jessica Guynn, Silicon Valley reporter from USA Today tweeted:

Thomas Baekdal in Baekdal Extra

Journalists not liking data is weird

As a media analyst, one problem I often come across is this sheer animosity from journalists towards data and analytics.

One reason is due to fear. For instance, a while back I was asked: “How can editors survive in the future of data?”…

Thomas Baekdal in Baekdal Extra

How Can We Trust a Journalist That Lies?

One of the things I constantly have to struggle with as a media analyst is the culture that exists in media companies to lie to their readers to make something more exciting than it really is.