Mobile Advertising Insights from Bamboo

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Mobile Advertising Insights from Bamboo

Analysis and stories for mobile app marketers

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Inside Google’s Fight To Regain Mobile Ad Relevancy

Google is in a fight for their life and mobile is forcing its hand.

It’s an unlikely position for a company that has pioneered countless forms of digital advertising and racked up $66 billion in revenue in 2014…

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The 15 Methods We Use To Find Design Ideas For Mobile Ads

We’re sharing 15 techniques we use at Bamboo…

Bamboo in Mobile Advertising Insights from Bamboo

Previewing The Next Generation of Mobile Ad Units

As marketing dollars continue to shift towards mobile, advertisers are clamoring for more choices of how to present their message.

Social networks, eager to keep delivering massive revenue growth, are listening and…

Bamboo in Mobile Advertising Insights from Bamboo

Facebook’s New Targeting Feature You May Have Missed

Facebook has been busy lately. Really busy — pushing out nearly a half dozen major ad units in the last 6 months (more on that here).

And while each of these releases typically involves lots of fanfare and push…

Bamboo in Mobile Advertising Insights from Bamboo

The Results are in: Instagram Ads are a Winner

For those of us in mobile marketing, it’s been clear for years that Instagram would be a tremendous opportunity for advertisers one day. Those days are finally here.