Banks Wilson

With over a billion users, YouTube has come a long way from a 19-second video of a guy at the zoo talking about the elephant’s “really…

American adults are consuming increasing amounts of media. In 2016, we broke records with our average 10 hours and 30 minutes daily, and…

CHARLOTTE, NC — Charlotte-based digital agencies UNION, LLC and Myjive, Inc. today announced the two organizations have merged, creating a…

Year after year, the turnout of passionate entries from high school seniors across the country continues to amaze the folks here at UNION…

In the past decade, digital marketing has become almost unrecognizable from its infancy. Just a few years ago, all you really needed was a…

The Kelly Somey Digital Marketing Scholarship rewards a college bound student with interest in pursuing a digital marketing career and…

Up until now, one of the biggest roadblocks to the growth of voice search has been inaccuracy — both real and perceived. In its infancy…

In 2016, mobile accounted for over 30% of holiday shopping. On Black Friday alone, that number was over 40%. Though mobile ecommerce hasn’t…

By now, every business owner knows that SEO is essential for driving traffic — both online and on foot. Spending on SEO alone is projected…

You already know how important video marketing is as a part of your digital strategy, and that’s not changing anytime soon. But there is a…

Today’s highly-connected consumers place tremendous value on their mobile devices, relying on a litany of digital platforms for product…

2017 is officially here which means it’s time to review our digital trends to watch for the new year. 2016 saw mobile overtake desktop…

“Omni-channel experience” is the latest marketing buzzword, but what exactly does it mean? According to Google, we spend 170 minutes per…

The buyer’s journey is a marketing concept that has gained a lot of traction over the past few years. Whether B2B or B2C, it is important…

I’ve heard many business owners say they feel having a blog is nice, but unnecessary. Sure, people like to read and share articles, but…

When it comes to writing a digital agency RFP, it’s important to do it right. Many agencies don’t like request for proposals as they can…

If you’re tired of hearing that the “future of marketing is changing” every other week, you’re not alone. Many of these marketing fads and…

For years now social media has lagged far behind email and organic search as a driver of revenue for e-commerce sites. Social media has…

We talked recently about why you need to use buyer personas in marketing. Today we’re going to walk through how to do it. In order to…

Creating buyer personas for your business may feel like something you’ve already done: “We mostly sell to married women over 40.” That’s…

Of all the digital marketing tools available today, Facebook is by far the most ubiquitous and the most effective. Businesses can start…

There are very few businesses out there who aren’t employing some kind of social media strategy today. Even if it’s just a Facebook page…

We recently talked about why you should use email marketing to both generate new business and keep your customers coming back. Today we’re…

In 2014, 88% of digital marketing organizations utilized email marketing, and that number continues to rise. With 91% of consumers checking…