How to Make Email Marketing Suck LessPart Six

We live in a world where people are interacting with email more than ever, where an email address is often the anchor of our customers’ digital identity, when marketers report that email is still one of the most valuable channels, and yet brands continue to destroy the channel campaign after campaign.
It’s time to stop that trend.

Over the last year, I was fortunate to spend time on the road talking with marketers about why email marketing sucks and how we can make it better. 30,000+ views later, and it’s time to put this baby on the shelf.

Rather than let it collect dust, see below. You’ll find the slides, along with how I presented them pretty much verbatim. And, don’t worry, I saved you from the introductory slides because we all know how painful those can be.

In this final part, we wrap it up and remind ourselves how to make email marketing suck less.

Part Six: Some Final Thoughts

Slide 96

So, how do we make email suck less?

A little reminder…

Slide 97

We must take our emails where our subscribers go.

Slide 98

We’ve gotta start leveraging all this great subscriber data to deliver emails that are way more personalized.

Slide 99

And, we have to relinquish control to our subscribers.

Slide 100

Thanks for your time.

If you have any questions or comments, don’t hesitate to say hello.

Slide 101

Sources:

• Smart Insights — http://www.smartinsights.com/wp-content/uploads/2013/06/emailInfographic-EvolutionofEmail.jpg
• Symantec — http://www.symantec.com/about/news/release/article.jsp?prid=20110125_01
• LinkedIn — https://www.linkedin.com/today/post/article/20131212125736-1816165-the-new-four-ps-everything-you-need-to-know-about-your-customers?trk=mp-reader-card
• MailChimp — http://blog.mailchimp.com/how-gmail-tabs-affect-your-email-marketing-an-update/
• Huffington Post — http://www.huffingtonpost.com/2012/08/08/cost-of-spam_n_1757726.html
• Email Marketing Rules — http://www.emailmarketingrules.com/jcpenneys-mobile-aware-email-makeover/
• Teach to Fish Digital — http://teachtofishdigital.com/email-mobile-social/
• Mashable — http://mashable.com/2012/09/20/evolution-email/
• Mashable — http://mashable.com/2011/01/26/e-mail-facts/
• Candicreate — https://twitter.com/candicreate/status/446841800439787521
• Think with Google — http://www.thinkwithgoogle.com/tools/customer-journey-to-online-purchase.html
• Smart Insights / Gartner — http://www.smartinsights.com/wp-content/uploads/2013/10/digital-marketing-hype-cycle.png
• MailChimp — http://blog.mailchimp.com/a-purchased-list-is-a-dead-list/
• Really Good Emails — www.reallygoodemails.com
• Denver Post — http://www.denverpost.com/Business/ci_27174618/Taming-the-deluge-of-holiday-sales-emails-is-part-art-science
• ExactTarget — https://secure.sfdcstatic.com/assets/pdf/datasheets/mc_2015stateofmarketing.pdf
• VentureBeat — http://venturebeat.com/2015/03/05/why-email-marketing-is-still-in-style-and-thriving/

Thanks for reading. Feel free to check out all six parts of the series.

Part One: Why Does Email Suck?

Part Two: While We Were Sleeping On Facebook and Twitter, A Lot Changed

Part Three: But, Email Marketing Isn’t Going Away

Part Four: Sales and Marketing Continue to Stumble

Part Five: The Good Stuff — How to Make Email Suck Less

Part Six: Let’s Wrap It Up