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Marketing

Michael Barber in barber&hewitt thoughts

Apr 14, 2016

The Only Thing Marketers Should Care About in 2016 — And Every Day Between Now & Forever

Welcome to 2016. Like me, you’ve undoubtedly been bombarded by every top 10 places to invest your marketing dollars, customer experience/journey planning in 2016, here are the…

Michael Barber in barber&hewitt thoughts

Apr 18, 2016

I’m worried.

This post originally appeared in Alejandra Owens’ weekly, The Commuter’s Club. If you aren’t signed up, you should be.

Michael Barber in barber&hewitt thoughts

Oct 1, 2015

How to Make Email Marketing Suck Less Part Six

We live in a world where people are interacting with email more than ever, where an email address is often the anchor of our customers’ digital identity…