The Content Feed

Snapchat advertising is rapidly improving its offerings for brands, while being careful not to alienate its user-base. This week marked…

Many marketers are spinning their wheels generating content that doesn’t move the needle. Our latest ebook — The Content Marketing Paradox…

The premise behind Snapchat is simple: share customizable, short-lived photo and video content with friends from your phone. But when it…

by Kara Burney, Director of Content at TrackMaven

We analyzed a year’s worth of social media content from leading B2B brands in 17 industries to find out.

Rebecca Lee White, Community Manager, TrackMaven

At TrackMaven, we prescribe data-driven marketing as the key to a successful digital strategy. Gone are the days of Don Draper, where…

Financial brands are finally going all-in on digital marketing. According to Marketo, financial service firms grew their presences on…

by Kara Burney, Director of Content at TrackMaven

Software brands are known for explosive growth. On social media, that stereotype holds true: the average Fortune 500 software brand grew…

Can you win the attention war with more content? We analyzed 50 million pieces of content from 22,957 brands across all major industries to…

While nearly all B2C marketers use social networks to promote their brands, social media marketing is by no means a one-size-fits-all…