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BBDOMPLS
Thinking about turnarounds, brands and advertising.
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Adopt a Beginner’s Mindset to Lead Your Brand Turnaround
Adopt a Beginner’s Mindset to Lead Your Brand Turnaround
Three ways to help begin a pivot, turnaround or change
Paul Schmidt
Oct 25, 2017
The B Side of Innovation
The B Side of Innovation
A presentation at the MN AdFed 2017 Brief But Brilliant Speaker Series
Paul Schmidt
Oct 2, 2017
How to Age Gracefully (and Profitably) Together
How to Age Gracefully (and Profitably) Together
Not many relationships last. Especially in business. Never mind last over 87 years.
Neil White
Sep 8, 2017
Uber’s big investment in brand turnaround
Uber’s big investment in brand turnaround
Uber just announced Dara Khosrowshahi is joining as CEO after leading a turnaround at Expedia for the last 12 years. The ride-sharing firm…
Paul Schmidt
Aug 29, 2017
Stumbling Around in the Fog — Where Turnarounds (and Ideas) Begin
Stumbling Around in the Fog — Where Turnarounds (and Ideas) Begin
Someone once said for a brand to be “on,” to be thriving, it must first be “off” or moribund. For the phoenix to rise there must be ashes.
Tim Brunelle
Aug 25, 2017
What you can learn about brand turnarounds from Bonnie Tyler
What you can learn about brand turnarounds from Bonnie Tyler
Where were you and what was happening the first time you heard Total Eclipse of the Heart by Bonnie Tyler?
Paul Schmidt
Aug 20, 2017
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