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BehaveUX
Digging into using behavioral science insights to design user experiences, services, systems and products
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Prospect Theory + Product Design
Prospect Theory + Product Design
People are irrational, they don’t make decisions that seem to make sense for themselves. They use products in ways designers and developers…
Sarah Moss-Horwitz
Apr 6, 2018
Designing for Better Decision Making
Designing for Better Decision Making
Designers are increasingly tasked with supporting users in making complex and important decisions from business management software to…
Sarah Moss-Horwitz
Nov 18, 2017
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